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Search Engine Optimization. Your visual blueprint for effective Internet marketing. 3rd Edition. Visual Blueprint - Product Image

Search Engine Optimization. Your visual blueprint for effective Internet marketing. 3rd Edition. Visual Blueprint

  • Published: April 2013
  • Region: Global
  • 336 Pages
  • John Wiley and Sons Ltd

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.
- More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
- This two-color book is the only guide to search engine optimization that is presented in a visual format
- Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and READ MORE >

An Introduction to Search-Engine Optimization xviii

Chapter 1 Getting Started with Search-Engine Optimization

Chapter 2 Keyword Generation

Chapter 3 Creating
Pages

Chapter 4 Basic Website Structure

Chapter 5 Advanced Website Structuring

Chapter 6 Creating Content

Chapter 7 Creating Communities

Chapter 8 Building Links

Chapter 9 Using Google Analytics

Chapter 10 Social Media Optimization

Chapter 11 Creating Pay-per-Click Campaigns

Chapter 12 Optimizing PPC Campaigns through Quality Score Optimization

Chapter 13 Optimizing for Other Search Engines

Chapter 14 Optimizing for Local Search

Chapter 15 Installing SEO Tools and Plug-ins

Index 294

Kristopher B. Jones Pepperjam .

Note: Product cover images may vary from those shown

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