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U.S. Mobile Advertising Market

  • ID: 2334267
  • November 2012
  • Region: United States
  • 59 Pages
  • Frost & Sullivan

Using Big Data for Content Monetization

Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.

This research service builds on the information presented in the study conducted in 2011 titled "U.S. Mobile Advertising and Search Market." Although it amends and up dates the information and data points, the study presents a complete picture of the market and highlights the market changes. New and emerging solutions, as well as business models within the mobile advertising ecosystem, are also discussed. Throughout this study, the word "advertising" and "ad," "applications" and "app," and " mobile Internet" and "mobile READ MORE >

Note: Product cover images may vary from those shown

Executive Summary
Strategic Evaluation and Analysis
U.S. Mobile Advertising Market
Messaging-based Mobile Advertising Segment
Mobile Internet-based Display Advertising Segment
Mobile Video Advertising Segment
In-application Mobile Advertising Segment
Performance-based Mobile Advertising Segment

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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