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2012 Mobile Banking, Smartphone, And Tablet Forecast: Mobile Banking Gains 10 Million Users As Smartphone And Tablet Adoption Soars
Javelin Strategy & Research, December 2012, Pages: 44
The ability to securely manage banking transactions, especially on smartphones and tablets, has become extremely appealing. Mobile banking gained 10 million new users in 2012 and currently reaches one-third of the mobile adult U.S. population. As smartphones outnumber feature phones and tablets surge, Android and Apple delivered and defined the market in 2012. Consumer adoption of mobile banking at small, medium, and giant institutions and credit unions varies by the quality of mobile services offered. This report contains an annual roundup of five-year forecasts for the U.S. consumer market for mobile banking adoption, mobile phone usage, smartphone adoption, smartphone adoption by operating system, tablet adoption, and tablet adoption by operating system.
- What will mobile banking adoption look like in the next five years, and how quickly will it grow?
- How fast is consumer use of tablets growing?
- At what rate will smartphone adoption continue?
- Which smartphone operating systems are most popular, and which will have the biggest impact on mobile banking?
- What is the difference between the rate of adoption of mobile banking at giant institutions and that at midsize, regional, or community banks and credit unions?
- What are potential roadblocks for consumers who have not tried mobile banking, and what can financial institutions (FIs) do to minimize them?
- What are the key drivers for mobile banking adoption?
- How should banks and credit unions position themselves to succeed as mobile banking institutions?
- What changes can FIs expect?
Mobile Usage Forecast
Mobile Banking Forecast
Smartphone Operating System Forecast
Tablet Operating System Forecast
Table of Figures
Figure 1: Forecast of US Mobile Phone and Mobile Banking Users, 2009–2017
Figure 2: Forecast of US Adults’ Mobile Phone Adoption, 2009–2017
Figure 3: Forecast of US Adults’ Mobile Banking Adoption, 2009–2017
Figure 4: Est Number of Transactions per Month for Various Mobile Banking Activities
Figure 5: Mobile Banking Offerings for Web, App, Text, and Triple Play, by Financial Institution Size
Figure 6: Consumer Mobile Banking by Financial Institution Size, 2012
Figure 7: Giant Banks by Name for Triple Play, Web, Text, App, iPhone, and Android Smartphone
Figure 8: Top 10 Large Regional Banks by Name for Triple Play, Web, Text, App, iPhone, and Android Smartphone
Figure 9: Top 10 Community Banks by Name for Triple Play, Web, Text, App, iPhone, and Android Smartphone
Figure 10: Top 10 Credit Unions by Name for Triple Play, Web, Text, App, iPhone, and Android Smartphone
Figure 11: Forecast of US Adults’ Smartphone Adoption, 2009–2012
Figure 12: Forecast of US Adult Smartphone Owners by Device OS Type, 2009–2017
Figure 13: Advertisement for Samsung Galaxy S III Focused on NFC Capability
Figure 14: Forecast of US Mobile Adults Who Use Tablets, 2011–2017
Figure 15: Forecast of Tablet Owners by Device Operating System, 2011–2017
Figure 16: Android Tablet OS Forecast Breakout by Amazon Kindle Fire vs All Other Android Tablets, 2011–2017
Figure 17: Method Consumers Use to Conduct Mobile Banking, 2009–2012
Figure 18: Mobile Banking Rates for Smartphone and Feature Phone Owners
Figure 19: US Consumers’ Adoption of Smartphones and Feature Phones, 2009–2017
Figure 20: Mobile Banking by Tablet Owners
Figure 21: Consumer-Preferred Tablet Operating System
Figure 22: Data Plans as Drivers of Mobile Banking Adoption
Figure 23: Satisfaction Levels of Mobile App vs Browsers vs Text Bankers
Figure 24: Consumer Satisfaction With Mobile Banking
Figure 25: Consumer Concerns About Mobile Banking
Figure 26: Consumer Concerns About Mobile Banking (2009–2012)
Figure 27: Consumers’ Preferred Method to Conduct Mobile Banking (Smartphone Type)
Figure 28: Likelihood of Consumers Purchasing a Smartphone
Figure 29: Consumers’ Preferred Smartphone Operating System
Figure 30: Likelihood of Consumers Purchasing a Tablet
Figure 31: Consumers’ Preferred Tablet Operating System
- Alliant Credit Union
- Navy Federal Credit Union
- American Airlines Federal Credit Union
- New York Community Bancorp Inc.
- Pentagon Federal Credit Union
- Bank of America Corp.
- People's United Financial Inc.
- BB&T Corp. PNC Financial
- Services Group Inc.
- BMO Financial Corp.
- Popular Inc.
- Boeing Employees' Credit Union
- Regions Financial Corp.
- BOK Financial Corp.
- Capital One Financial Corp.
- San Diego County Credit Union
- Citigroup Inc.
- SchoolsFirst Federal Credit Union
- City National Corp.
- Security Service Federal Credit Union
- Fifth Third Bancorp
- State Employees' Credit Union
- First Niagara Financial Group Inc.
- SunTrust Banks Inc.
- First Republic Bank
- SVB Financial Group
- Golden 1 Credit Union
- Synovus Financial Corp.
- TD Bank US Holding Co.
- HSBC North America Holdings Inc.
- U.S. Bancorp
- Hudson City Bancorp Inc.
- Wells Fargo & Co.
- JPMorgan Chase & Co.
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