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Global Outdoor Advertising Market Report: 2012 Edition Product Image

Global Outdoor Advertising Market Report: 2012 Edition

  • ID: 2336276
  • November 2012
  • Region: Global
  • 47 Pages
  • Koncept Analytics

FEATURED COMPANIES

  • CBS Corporation
  • JCDecaux
  • Lamar
  • MORE

Outdoor advertising or out of home advertising is undoubtedly one of the oldest forms of advertising. However, it is still considered as one of the most efficient ways of mass communication. Hence, the outlook of the global outdoor advertising market remains optimistic despite of the growing popularity of Internet and other advertising mediums.

Outdoor advertising market is comprised of 4 major segments namely billboards, street furniture, transit advertising, and alternative media. In 2011, billboards generated higher revenues as compared to the other 3 segments within the market. It is expected that the growing popularity of digital billboards will add to the growth of the particular segment in the foreseeable future.

After witnessing slowdown in 2008, global outdoor advertising market has returned to its growth trajectory in the last two years and it is expected that the market will continue to witness stable growth in parallel to the overall growth of advertising industry. Asia was the largest market for outdoor advertising in 2011, followed by Europe and the US, which is attributable to the high penetration rate of outdoor advertising in Asian countries like Japan READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • CBS Corporation
  • JCDecaux
  • Lamar
  • MORE

1. Introduction

1.1 Advertising Industry
1.2 Outdoor Advertising
1.2.1 Advantages of Outdoor Advertising

2. Market Size

2.1 Global Advertising Industry

Market Value
Segmentation by Vertical
Segmentation by Media
Geographic Breakdown
Growth in Ad Spend

2.2 Global Outdoor Advertising Market

Market Value
Market Segments
Geographic Breakdown
Growth in Ad Spend

2.3 Outdoor Advertising Market in the US

Market Value
Segmentation by Vertical
Segmentation by Media

2.4 Outdoor Advertising Market in the UK

Market Value
Segmentation by Vertical
Segmentation by Media
Digital Outdoor Advertising Market
Top Outdoor Advertisers

2.5 Outdoor Advertising Market in Australia

Market Value
Segmentation by Media
Top Outdoor Advertisers

2.6 Outdoor Advertising Market in Canada

Overview
Market Growth

2.7 Outdoor Advertising Market in Russia

Market Value
Ad Spend by Media
Ad Spend by Industry

3. Growth Drivers

3.1 Increasing Urbanization
3.2 Improvement in the Worldwide Economy
3.3 Digital Out of Home Advertising

4. Key Trends

4.1 Highly Fragmented Landscape of Global Outdoor advertising market
4.2 Strong Growth Opportunity of FMCG Advertising
4.3 Improving Penetration Rate of Outdoor Advertising

5. Challenges

5.1 Traffic Safety Related Issues
5.2 Environmental Issues of Outdoor Advertising

6. Outdoor Advertising - Competitive Landscape

6.1 The US
6.2 Russia

7. Company Profile

7.1 JCDecaux

Business Description
Key Financials
Business Strategies
-Driving Organic Growth
-Consolidating Outdoor Activities

7.2 Lamar

Business Description
Key Financials
Business Strategies
-Decentralized Management Structure
-Upgrading Existing Advertising Displays

7.3 Clear Channel Outdoor Holdings, Inc.

Business Description
Key Financials
Business Strategies
-Increasing Inventory of Digital Displays
-Capitalizing Product & Geographic Opportunities

7.4 CBS Corporation

Business Description
Key Financials
Business Strategies
-Retention of High Value Personnel
-Expanding Presence in Major Markets

8. Market Outlook

8.1 Market Forecast

8.2 Forecast Methodology

8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis

List of Charts

Outdoor Advertising Segments
Global Advertising Industry, 2007-2011
Major Media Expenditure, 2010A-2014E
Breakdown of Global Advertising Industry by Vertical, 2011
Breakdown of Global Advertising Industry by Medium, 2002 vs. 2011
Global Advertising Industry by Geography, 2011
Expected Growth of Global Advertising Spend, 2012E-2013E
Expected Share Media Spend, 2012-2013
Expected Growth of Global Advertising Industry by Medium, 2011A-2016E
Advertising Industry in the US, 2002-2011
Expected Growth of Advertising Spending in Europe, 2012E
Global Outdoor Advertising Market, 2007-2011
Global Outdoor Advertising Market by Geography, 2011
Revenue Breakdown of Outdoor Advertising Market, 2011
Penetration of Outdoor Advertising by Geography, 2011
Outdoor Advertising Market in the US, 2002-2010
US Advertising Spending by Medium, 2010
Time Spent per Week by Advertising Medium in the US, 2010
Sector Breakdown of US Outdoor Market, 2011
UK Outdoor Advertising Revenue, 2000-2011
Share of Outdoor Segment in the UK Advertising Industry, 2000-2011
Share of Outdoor Advertising in the UK Display Advertising, 2000-2011
Revenue of the UK Outdoor Advertising Market by Category, 2011
UK Outdoor Advertising Revenue Split by Segments, 2005-2011
UK Digital Outdoor Advertising Market, 2003-2011
Top 10 Outdoor Advertisers in the UK, 2011
Australian Outdoor Advertising Revenue, 2002-2011
Australian Outdoor Net Revenue by Category, 2009-2011
Canadian Out of Home Advertising Growth, 2005-2010
Russian Outdoor Advertising Market, 2012E-2014F
Advertisement Spend in Russia by Media Segments, 1H11 vs. 1H12
Russian Outdoor Advertising Expenditure by Industry, 1H11
Russian Outdoor Advertising Expenditure by Industry, 1H12
Advertising Occupancy Rate in Russia, 3Q10-2Q12
Worldwide Urban Population, 2005-2012E
Worldwide Current GDP, 2005-2011
Market share of Top 7 Players vs. Others, 2002-2011
Market Shares of Major Players in the US Outdoor Advertising Market, 2011E
Market Share of Top 3 Players in Global Outdoor Advertising Market, 2002-2011
Market Share of Players in Russian Outdoor Advertising Market, 1H11 vs. 1H12
Revenue of JC Decaux by Segments, 2011
Revenue and Net Income of JC Decaux, 2007-2011
Sales of Lamar by Advertising Segments, 2011
Net Revenue and Net Income of Lamar, 2007-2011
Revenue of Clear Channel Outdoor Holding by Reportable Segments, 2011
Revenue and Net Income of Clear Channel Outdoor Holding, 2007-2011
Revenue of CBS Corporation by Reportable Segments, 2011
Revenue and Net Sales of CBS Corporation, 2007-2011
Global Outdoor Advertising Revenue, 2011A-2015F

List of Tables

Global Outdoor Advertising Expenditure, 2012 vs. 2011 (January – June)
List of Top 20 Advertisers in Australian Out-of-Home Market, 2011
List of Top 20 Advertising Categories in Out-Of-Home, 2011
Dependent & Independent Variables, 2009–2011
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

Note: Product cover images may vary from those shown

- JCDecaux
- Lamar
- Clear Channel Outdoor Holdings, Inc.
- CBS Corporation

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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