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North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps

  • ID: 2341241
  • November 2012
  • Region: North America, United States
  • 95 Pages
  • Frost & Sullivan

OEMs, Third-Party Developers Taking Lead in Pushing Market over 300 Apps

Despite the increasing availability of apps related to vehicle service and management, automotive market participants are still struggling to develop successful business models around these mobile platforms. However, as consumer connectivity increases in North America, OEMs and third-party developers are expected to see steady and sustainable revenue through app-related business models, while posing a threat to aftermarket participants with advanced vehicle diagnostics apps. This research examines the key trends in vehicle service and management apps, competitive dynamics, and market factors to provide a comprehensive understanding of aftermarket automotive apps.

Aftermarket Automotive Apps Market: Key Findings, North America, 2011:

- OEMs are shifting from free app models to free/premium models or telematics-based app models that are expected to provide new avenues of revenue. Third-party developers are to continue relying on advertisements but are also increasing focus on other monetization models such as lead generation fee, revenue sharing, and listing fee.

- Aftermarket participants READ MORE >

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Executive Summary 6-14

Research Scope, Objectives, Background and Methodology 15-21

Definitions and Segmentation 22-25

Aftermarket Automotive Apps Market Overview 26
- Current Automotive App Trends 27
- Types of Automotive Apps 28
- Aftermarket App Value Chain Analysis 29
- Regulatory Overview 30
- Revenue Generation Through Apps 31, 32

Aftermarket Automotive Apps Market Current and Future Strategies OEM/OES 33
- OEM App Ecosystem 34
- OEM Brand Awareness and Information App Strategy 35
- Strategic Opportunities for OEMs 36
- OEM Approaches to Vehicle Management 37
- OEM Apps and Content Revenue Models 38
- OEM Case Studies 39, 40
- OEM App Features Benchmarking

- Evolution of Remote Vehicle Diagnostics 42
- Current OES/Dealership App Strategies 43
- Case Study MobileAppLoader 44
- Best Practices in Dealer-Based Apps 45
- OEM/OES Apps Conclusions 46

Aftermarket Automotive Apps MarketAftermarket Suppliers, Distributors, and Third-Party Developers 47
- Current Aftermarket App Approaches 48
- Distribution and Retail Channel App Functionalities Benchmarking 49
- Case Studies 50-51
- Third-Party Apps Landscape 52
- Third-Party App Business Models 53
- Collaborative Approaches between Third-Party and OEM/OES 54-56

Selected Aftermarket Automotive Apps 57
- Selected Vehicle Information, Service, and Management Apps OEMs/OES 58-60
- Selected Vehicle Information, Service, and Management Apps Aftermarket 61-62
- Selected Vehicle Information, Service, and Management Apps Third-Party Developers 63- 64

U.S. Voice of Customers 65
- Survey Methodology
- Familiarity with Various Smartphone Apps Available on a Typical Smartphone 67
- Where Apps Are Accessed 68- 69
- Price of Apps Used Only Outside of Vehicle 70
- Reasons Why Various Apps Are Not Accessed Inside Vehicle and Likelihood to Use if Available 71
- Type of Trip and App Usage Inside Vehicle 72
- Likelihood of Accessing Various Apps if Available Inside Vehicle 73
- Customer Profiles 74
- Familiarity with Various Smartphone Apps Available on a Typical Smartphone 75
- Willingness to Pay Initial One-Time Price for Apps Supplied by the Vehicle Manufacturer 76
- Voice of Customers Conclusions 77

The Last Word Conclusions, Recommendations, and Future Outlook 78-82

Appendix A: Aftermarket Automotive Apps Market Demand Analysis 83
- Smartphone Usage and Penetration 84
- Smartphone Market Shares by Manufacturer and OS 85
- App Store Metrics 86
- Key Smartphone and App Trends 87
- Gen Y Smartphone and App Usage 88

Appendix B 89-95

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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