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Strategic Community Relations and Corporate Philanthropy 2004
The Public Affairs Group, Dec 2004, Pages: 289
Everybody wins when businesses and communities connect. Strategic Community Relations and Corporate Philanthropy, 2004 demonstrates how the role of corporate citizenship continues to remain critical for business success and competitive advantage. By highlighting the variety of initiatives undertaken by today’s business leaders as they seek new markets, develop innovative strategies, and invest in the health of their communities, this report uncovers corporate reaction to growing consumer and community expectations. It discusses why and how companies will measure their corporate health with a more holistic approach that includes active civic engagement and lasting contributions to the local, regional, or national community.
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