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Strategic Review Report on Clustered and Oxygen Enriched Waters 2004
Zenith International, Dec 2004, Pages: 52
This exploration of the niche clustered and oxygenated water industry focuses on three key markets: North America, West Europe and Japan.
Oxygen enriched water is water that is treated, combined or infused with oxygen. Clustered water is water that has been molecularly restructured in order to create smaller clusters of water molecules. The 'enhanced water' products featured in this report may rely on these 'water modification' technologies.
Oxygenated water has for some years strived to move towards being more of a mainstream offering. The relatively new phenomenon of clustered water has gained increased exposure. With many products focusing on the claimed benefit of optimised hydration, clustered waters are making in-roads as 'sports waters' for a variety of fitness and sports associated consumption occasions.
This report explores the history of oxygenated water to the more recent clustered product offerings – from the early pioneers to today's industry players. A section on market trends addresses market volume evolution and briefly discusses issues such as distribution, packaging, target markets and leading players.
Zenith International's 2004 Clustered and Oxygen Enriched Waters Strategic Review Report is broken down into 6 sections:
1. A background into oxygenated water provides a definition, research scope and a chronology of key events.
2. A full analysis of market trends looks closely at international and regional developments for clustered and oxygenated water, covering North America, West Europe and Japan. Tables and charts explore market developments and forecasts to 2008.
3. A section on oxygen issues sets out the relative strengths, weaknesses, opportunities and threats for today's oxygenated water industry. The importance of oxygen for the human body is then discussed, as are the relative claims made for and against oxygenated water.
4. Snapshot profiles of more than 30 clustered and oxygenated water players cover contact details, product range and packaging formats.
5. A short section with concluding remarks draws together the major themes and issues that are set to shape oxygenated water in future.
6. And finally, an appendix of symbols and abbreviations.
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