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Business Case for Marketing Content Repositories in the Enterprise
GISTICS, Feb 2008, Pages: 24
Strategies and business metrics for managing the product launch, supporting field sales, and enabling self-service access to multichannel marketing materials
This white paper calls attention to the pivotal role that a marketing content repository can play in reducing the time to market for a new product or service.
In particular, we show how greater speed, coordination, and consistency in the creation and distribution of marketing content and brand resources contribute to the successful launch.
A marketing content repository not only speeds the delivery of selling images, content, and marketing support material to the front-line sales organization, but a marketing organization also can use this repository to customize content to a distribution partner's requirements, localizing materials for a particular language or culture, and personalizing materials to individual buyers.
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