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Annual Report of Roadmaps and Best Practices for Digital Asset Management - 2004
GISTICS, April 2004, Pages: 212
Impact of DAM on marketing efficiency and effectiveness, strategy execution, and media-related workflows throughout the enterprise and brand-media value chain.
Comprehensive assessment of economic drivers, business deployment models, opportunities for activity-task automation, and best practices throughout the digital asset lifecycle
Annual report for end-use enterprises:
- Advertising and marketing services
- Catalog and direct response
- Consumer and corporate brands
- Media and entertainment
- Publishing and printing
- Video production services
Calculation of a solution’s costs requires the articulation of a roadmap across a five-year window. Costs break down into internal labor, external labor, hardware, software, and infrastructure. We suggest a phased approach to solutions. The big-bang solution incurs greater expense and often fails due to human factors. This research shows that phased solutions accomplish their ends due to incremental successes that build competency and operational readiness.
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