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Gifting Report 2012 Product Image

Gifting Report 2012

  • ID: 2356104
  • March 2012
  • Region: North America, United States
  • 349 Pages
  • Unity Marketing

The Ultimate Guide to the Consumer Gift-Giving Market

- What Gifts People Give
- What Holidays and Occasions They Gift
- Where They Shop for Gifts
- How Much They Spend
- Opportunities for Marketers to Target the Gifting Market

The gifting market - defined as items or experiences purchased to give as a gift - represents more than $1 out of every $10 spent at the GAFO-type of store. Buying and shopping for gifts is a big business.

Unity Marketing has just published its most recent study of the gifting, based upon a survey of nearly 2,000 recent gift buyers. The survey, fielded in January 2012 in order to capture detail information about gift purchases for Christmas 2011 and compared with a similar survey conducted in January 2010, this report provides details about consumers' gift purchases including:

- 10 major gifting holidays, including the three most important gifting holidays - Christmas, Mother's Day and Valentine's Day -- as well as Father's Day, Halloween, Easter, Passover, Hanukah, Kwanzaa, Thanksgiving.
- 12 gifting occasions that occur throughout the year, such as birthdays, new baby, wedding, anniversary, friendship/'just because,' READ MORE >

Gifting Report
Introduction
Consumer research that focuses on gifting (i.e. “verb”), not the gift (i.e. “noun”)
The Gifting Survey
Methodology
Trends Tracked from Gifting Survey Conducted in 2010
Data Collected for Each Holiday and Occasion
Data Collected for Christmas & Birthdays
Gift Categories and Items
Type of Retailers
Internet Websites
Added-Value Focus Group Research
Gift Marketers: Take Action>>
Survey Sample Demographics
Gender
Figure 1: Survey Gender
Age of Respondents
Figure 2: Age and Generation of Gifters
Income of Respondents
Figure 3:Income of Gifters
Other Demographic Factors
Figure 4: Other Demographics Factors

Chapter 1: About the Gifting Market & Gift Spending
Overview of Gift Giving Market
Figure 5: Annual Expenditures on Gifts for People Outside the Home
Overview Gift Spending
Figure 6: Gift Spending Overview
Two Types of Gifters Surveyed
Figure 7: Primary Gifters
Annual Spending on Gifts
Figure 8: Gift Spending by Holidays and Occasions
Total Size of the Gifting Market
Gift Spending by Demographic Segments
Figure 9: Total Spending on Gifts by Demographic Segments
Gifting Marketers: Take Action>>
Holiday & Occasion Gift Spending by Demographic Segments
Figure 10: Holiday Gift Spending by Demographic Segment
Figure 11: Occasion Gift Spending by Demographic Segment
Gift Spending by Product Category
Figure 12: Gift Spending by Product Category
Gifting Marketers: Take Action>>
Overview of Gifting by Holiday and Occasion
Gifting purchases and spending by holidays
Figure 13: Overview Holiday Gifting, by Holiday
Gifting Purchases and Spending by Occasions
Figure 14: Overview Occasion Gifting by Occasion
Gifting Marketers: Take Action>>
Figure 15: Total Gifting Budget by Holiday and Occasion
About Trends in Gifting
Figure 16: Trends in Spending on Gifts Next Year
Gifting Marketers: Take Action>>
About Gifting Accessories, such as Wrap, Cards
Figure 17: Purchase of Gifting Accessories
Spending on Gift Accessories
Figure 18: Gift Accessories Spending Detail
Purchases of Pre-Wrapped Gifts
Figure 19: Purchase Incidence of Pre-Wrapped Gifts
About Gift Registries
Figure 20: Use of Gift Registries
Figure 21: Which Registries Are Used
Gifting Marketers: Take Action>>

Chapter 2: Details About Christmas Gifting
Key Findings on Christmas Gifting
Christmas Gifting Overview
Figure 22: Demographic Details of Christmas Gifting
The Christmas Shopping Season
When People Started Christmas Gift Shopping
Figure 23: When Gifters Started their Christmas Shopping
Gifting Marketers: Take Action>>
When People Finished Their Gift Shopping
Figure 24: When People Finished Christmas Gift Shopping
Gifting Marketers: Take Action>>
Figure 25: Christmas Spending by When Started Christmas Shopping
Christmas Gift Recipients
Figure 26: Number of Christmas Gift Recipients
Figure 27: Relationship with Gift Recipients (2010)
Christmas Gift Choices & Gift Shopping
Christmas Gift Choices
Figure 28: Gift Choices Christmas
Overview Christmas Gift Shopping Destinations
Figure 29: Overview of Christmas Shopping Destinations
General Merchandise Stores for Christmas Shopping Detail
Figure 30: Christmas Gift Shopping Destinations, General Merchandise Stores
Non-Store Retailers for Christmas Shopping Detail
Figure 31: Christmas Gift Shopping Destinations, Non-Store Retailers
Specialty Stores for Christmas Shopping Detail
Figure 32: Christmas Gift Shopping Destinations, Specialty Stores
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Trends in Christmas Gift Shopping Settings
Figure 33: Trends in Use of Different Shopping Destinations
Trends in Christmas Gift Spending
Figure 34: Trends in Christmas Gift Spending
Figure 35: Changes Made to Cut Christmas Gift Spending

Chapter 3: Details about Other Holiday Gifting
Key Findings on Other Holiday Gifting
Figure 36: Trending Gift Choices Other Holidays
Holiday Gifting Overview
Figure 37: Gift Purchase Incidence and Average Spending by Holiday
Overview Other Holiday Most Important Gift Recipients
Figure 38: Overview Top Three Gift Recipients by Holiday (2010)
Overview Other Holiday Top Gift Choices
Figure 39: Overview Top Three Gift Choices by Holiday
Gifting Marketers: Take Action>>
Mother’s Day Gifting Details
Figure 40: Gift Recipients Mother's Day (2010)
Figure 41: Mothers' Day Gift Choices
Valentine’s Day Gifting Details
Figure 42: Gift Recipients Valentine's Day (2010)
Figure 43: Valentine's Day Gift Choices
Father’s Day Gifting Details
Figure 44: Gift Recipients Father's Day (2010)
Figure 45: Father's Day Gift Choices
Easter/Passover Gifting Detail
Figure 46: Gift Recipients Easter (2010)
Figure 47: Easter Gift Choices
Halloween Gifting Detail
Figure 48: Gift Recipients Halloween (2010)
Figure 49: Halloween Gift Choices
Thanksgiving Gifting Detail
Figure 50: Gift Recipients Thanksgiving (2010)
Figure 51: Thanksgiving Gift Choices
Other Holidays

Chapter 4: Deep Dive into Birthday Gifting
Key Findings on Birthday Gifting
Birthday Gifting Overview
Figure 52: Demographic Details of Birthday Gifting
Birthdays throughout the Year
Figure 53: Birthrates by Month (National Vital Statistics)
When People Shop for Birthday Gifts
Figure 54: When Gifters Started their Birthday Shopping
Gifting Marketers: Take Action>>
Birthday Gift Recipients
Figure 55: Distribution of Birthday Gift Recipients
Relationship with Birthday Gift Recipients
Figure 56: Relationship with Birthday Gift Recipients (2010)
Birthday Gift Choices & Gift Shopping
Birthday Gift Choices
Figure 57: Gift Choices Birthdays
Gifting Marketers: Take Action>>
Figure 58: Gift Choices Index Birthday vs. Christmas
Overview Birthday Gift Shopping Destinations
Figure 59: Overview of Birthday Shopping Destinations
General Merchandise Stores for Birthday Shopping Detail
Figure 60: Birthday Gift Shopping Destinations, General Merchandise Stores
Non-Store Retailers for Birthday Shopping Detail
Figure 61: Birthday Gift Shopping Destinations, Non-Store Retailers
Gift Marketers: Take Action>>
Specialty Stores for Birthday Shopping Detail
Figure 62: Birthday Shopping Destinations, Specialty Stores
Trends in Birthday Gifting
Figure 63: Trends in Birthday Gift Shopping
Figure 64: Changes Made to Cut Birthday Gift Spending

Chapter 5: Details about Other Occasion Gifting
Key Findings on Other Occasion Gifting
Figure 65: Trending Gift Choices for Other Occasions
Occasion Gifting Overview
Figure 66: Occasion Gift Purchase Incidence and Average Spending by Occasion
Overview Other Occasions Most Important Gift Recipients
Figure 67: Overview Top Three Gift Recipients by Occasion (2010)
Overview Other Occasions Top Gift Choices
Figure 68: Overview Top Three Gift Choices by Occasion
Gifting Marketers: Take Action>>
Anniversaries Gifting Details
Figure 69: Gift Recipients Anniversaries (2010)
Figure 70: Anniversary Gift Choices
New Baby Gifting Details
Figure 71: Gift Recipients New Baby (2010)
Figure 72: New Baby Gift Choices
Wedding Gifting Overview
Figure 73: Gift Recipients Wedding Gifts (2010)
Figure 74: Wedding Gift Choices
Gifting Marketers: Take Action>>
Friendship, Thank You and Just Because Gifting Overview
Figure 75: Gift Recipients Thank You Gifts (2010)
Figure 76: Friendship Gift Choice
Travel Souvenir Gifting Overview
Figure 77: Gift Recipients Travel Gifts (2010)
Figure 78: Travel Gift Choices
Graduation Gifting Overview
Figure 79: Gift Recipients Graduation (2010)
Figure 80: Graduation Gift Choices
Romance Gifting Overview
Figure 81: Gift Recipients Romance Gifts (2010)
Figure 82: Romance Gift Choices
School Events/Teachers' Gifts
Figure 83: Gift Recipients School Events/Teacher (2010)
Figure 84: Teacher/School Events Gift Choices
Work-related Events Gifting Overview
Figure 85: Gift Recipients Work-Related Events (2010)
Figure 86: Work Events Gift Choices
Hostess/Housewarming Gifting Overview
Figure 87: Gift Recipients Hostess/housewarming Gifts (2010)
Figure 88: Hostess/Housewarming Gift Choices
Religious Events Gifting Overview
Figure 89: Gift Recipients Religious Events (2010)
Figure 90: Religious Occasions Gift Choices

Chapter 6: About the Gifts People Choose to Give
Key Findings on Gifts People Choose
Psychology of Gifting
Gifting Marketers: Take Action>>
Most Important Factors When Choosing a Gift
Figure 91: Factors Rated Very Important When Selecting a Gift
Gifting Marketers: Take Action>>
Figure 92: Ideas of Factors Rated Important when Choosing a Gift: Emotional vs. Product Specific Factors
Special Product Features that Make an Item More Attractive as a Gift
Figure 93: Special Features that Make an Item More Attractive as Gift
About Gifters' Gift Choices
Figure 94: Overall Gift Choices
Trends in Gift Choices
Figure 95: Gift Choice Change Index
How Gift Categories Rank
Figure 96: Gift Choices Ranking as Go-To Gift, Right Sometimes, Rarely/Never Gift
Go-To Gifts
Figure 97: Gifters Go To Gift Choices
Gifting Marketers: Take Action>>
Good Gifts for Some People Some Occasions and Gifts Rarely or Ever Given
Figure 98: Gifts Right for Some Occasions and Some People and No-Go Gifts
Gifting Marketers: Take Action>>
The Year’s Top Gift Picks
Figure 99: Top Most Gifted Items
Gift Cards Gifting Details
Figure 100: Gift Card Gifting Details
Clothing and Fashion Accessories Gifting Details
Figure 101: Clothing & Fashion Accessories Gifting Details
Books, Recreational Goods & Other Non-Electronic Goods Gifting Details
Figure 102: Books, Recreational Goods, Non-Electronic Games Gifting Details
Consumable Gifting Details
Figure 103: Consumable Gifting Details
Giftables Gifting Details
Figure 104: Giftables Gifting Details
Electronics Gifting Details
Figure 105: Electronics Gifting Details
Personal Care Gifting Details
Figure 106: Personal Care Gifting Details
Home Furnishings and Household Operations Gifting Details
Figure 107: Home Furnishings Gifting Details
Jewelry and/or Watches Gifting Details
Figure 108: Jewelry and Watch Gifting Details
Gifts of Experience Gifting Details
Figure 109: Gifts of Experience Gifting Details
Gifting Marketers: Take Action>>
Gifting Decision Tree — How the Gift Is Selected

Chapter 7: About Gift Shopping
Key Findings about Gift Shopping
Attributes Rated Very Important for a Store as a Destination for Gift Shopping
Figure 110: Store Features Rated Very Important for Gift Shopping
Gifting Marketers: Take Action>>
Special Features that Make a Store More Attractive as a Source for Gift Shopping
Figure 111: Special Store Features that Make a Store Better for Gift Shopping
Gifting Marketers: Take Action>>
Different Types of Stores Rated for Gift Shopping
Figure 112: Rating of Shopping Destinations (Go-To, Good Sometime/Occasionally, Rarely/Never Shop There)
Figure 113: Go-To Shopping Destination Index
Gifting Marketers: Take Action>>
Trends in 'Go-To' Destinations
Figure 114: Trends in Gifters' Go-To Source for Gift Shopping (Male & Female Preferences)
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
More about the Internet Gift Shopping Experience
Internet Shopping Experiences Rated Very Important for Gift Shoppers
Figure 115: Internet Features that Are Rated Very Important for Gift Shoppers
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>

Chapter 8: About Gift Product And Store Brands, Including Internet Websites
Key Findings on Gifting Brands
Product Brands Considered Good as a Gift
Figure 116: Product Brands Rated as to Appropriateness as a Gift (2010)
Department Stores Where Gifters Shopped
Figure 117: Department Store Brands Where Shopped for Gifts
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Discount Department Stores Where Gifters Shopped
Figure 118: Discount Department Store Brands Where Shopped for Gifts
Personal Care Stores Where Gifters Shopped
Figure 119: Personal Care Store Brands Where Shopped for Gifts
Home Specialty Stores Where Gifters Shopped
Figure 120: Home Specialty Store Brands Where Shopped for Gifts
Internet Websites Where Gifters Shopped
Figure 121: Website Used by Gift Shoppers
Websites Rated for Gift Shopping Appeal
Figure 122: Online Websites Rated for Gift Items and Ideas (2010)
Gifting Marketers: Take Action>>

Chapter 9: About Gifters' Attitudes & Gift Personalities
Key Findings about Gifters Personalities
Gifter Attitudes about Gift Shopping
Figure 123: Attitudes about Gifting
Trends in Gifters’ Attitudes
Figure 124: Changes in Gifters’ Attitudes
Four Gifter Personalities
Trends in Gifter Personalities
Figure 125: Trends in Gifter's Personalities
Take Action>> Gift Marketers
How the Personalities Rate on Each of the Attitude Statements
Figure 126: Personalities' Attitudes toward Gifting
Gifting Marketers: Take Action>>
Marketing to the Emotional Gifter
Marketing to the Practical Gifter
Marketing to the Challenged Gifter
Marketing to the Last-Minute Gifter
Field Guide to the Gifting Personalities
Figure 127: Field Guide to the Gifting Personalities

Chapter 10: About Maximizing Sales to the Gifting Market
Key Findings & Their Strategic Implications
Methodology & Survey Sample Demographics
Overview Gift Spending
Figure 128: Gift Spending Overview
Two Types of Gifters Surveyed
Figure 129: Primary Gifters
Total Size of the Gifting Market
Gifting Marketers: Take Action>>
Profile of the Gift Shopper
Gifting Marketers: Take Action>>
Gift Spending by Product Category
Gifting Marketers: Take Action>>
Gift Purchases and Spending by Holidays
Gifting Purchases and Spending by Occasions
Gifting Marketers: Take Action>>
Trends in Gifting for 2012
Gifting Marketers: Take Action>>
About Gifting Accessories, such as Wrap, Cards
About Gift Registries
Gifting Marketers: Take Action>>
Christmas & Birthday Gifting
Overview Christmas Gifting
When People Started Christmas Gift Shopping
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Trends in Christmas Gift Shopping Settings
Gift Marketers: Take Action>>
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Birthday Gifting Overview
Gifting Marketers: Take Action>>
Gift Marketers: Take Action>>
Gifting Marketers: Take Action>>
Figure 130: Gift Choices Index Birthday vs. Christmas
Other Holiday Overview
Overview Other Gifting Occasions
Figure 131: Trending Gift Choices for Other Occasions
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
About the Gifts that People Choose
Gifting Marketers: Take Action>>
Figure 132:Ideas of Factors Rated Important when Choosing a Gift: Emotional vs. Product Specific Factors
About Gifters' Gift Choices
Figure 133: Gift Choice Change Index
How Gift Categories Rank
Go-To Gifts
Gifting Marketers: Take Action>>
Good Gifts for Some People Some Occasions and Gifts Rarely or Ever Given
Gifting Marketers: Take Action>>
The Year’s Top Gift Picks
Figure 134: Top Most Gifted Items
Gifting Marketers: Take Action>>
Gifting Decision Tree — How the Gift Is Selected
About Destinations for Gift Shopping
Key Findings about Gift Shopping
Gifting Marketers: Take Action>>
Special Features that Make a Store More Attractive as a Source for Gift Shopping
Gifting Marketers: Take Action>>
'Go-To' Destinations for Gift Shopping
Figure 135: Go-To Shopping Destination Index
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
More about the Internet Gift Shopping Experience
Figure 136: Internet Features that Were Rated Very Important for Gift Shoppers
Gifting Report
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
About Gifting Brands & Retailers
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Gifting Marketers: Take Action>>
Key Findings about Gifters Personalities
Four Gifter Personalities
Trends in Gifter Personalities
Figure 137:Trends in Gifter's Personalities
Take Action>> Gift Marketers
Gifting Marketers: Take Action>>
Marketing to the Emotional Gifter
Marketing to the Practical Gifter
Marketing to the Challenged Gifter
Marketing to the Last-Minute Gifter

Question Does the report include any information on male grooming, including personal care appliances?
Answer Unfortunately there is nothing specific to male grooming in the report, just grooming in general.
Note: Product cover images may vary from those shown

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