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Laundry Care in Australia
Euromonitor International, June 2011, Pages: 41
After stronger value growth of 4% in 2009, laundry care slipped in 2010 with only a 2% value growth. This was largely a side-effect of the primary trend in laundry care in 2009 and 2010; the shift from standard to concentrated formulae. Concentrated detergents make such an attractive and obvious selling proposition for consumers that they now account for practically all sales, with standard detergents accounting for virtually no sales.
The Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Laundry Care market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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