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Laundry Care in Ireland
Euromonitor International, July 2011, Pages: 37
The prolonged and severe recession in Ireland has impacted not only sales of luxury and non-essential products, but increasingly has shown its effects on categories carrying necessary products such as laundry care. Cost conscious consumers faced with increasing job uncertainty and rising taxes as part of new Irish austerity measures, are cutting back on spending wherever possible through strategies of trading down, bulk purchasing, seeking discounts and turning to more private label products.
The Laundry Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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