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Laundry Care in Saudi Arabia Product Image

Laundry Care in Saudi Arabia

  • ID: 235852
  • May 2015
  • Region: Saudi Arabia
  • 29 pages
  • Euromonitor International

Laundry care continued to benefit from companies investing heavily in technological innovations that result in cleaner, shinier laundry with little use of the product. One of such launches was OMO’s new formula by Binzagr Lever Ltd (Unilever Arabia) in May 2014. The product was launched with new micro-enzyme formula that claims ‘100% stain removal’. More companies are now focusing on providing cleaner laundry with minimal product usage.

The Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN SAUDI ARABIA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2009/2014
Table 3 Sales of Laundry Care by Category: Value 2009-2014
Table 4 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 5 Sales of Laundry Aids by Category: Value 2009-2014
Table 6 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 7 Sales of Laundry Detergents by Category: Value 2009-2014
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 9 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 10 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 11 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 14 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 16 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2014
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Modern Products Co: Competitive Position 2014
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Saudi Industrial Detergents Co (SIDCO): Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Saudi Industrial Detergents Co (SIDCO): Competitive Position 2014
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Private Label
Summary 8 Wafir Factory For Industrial Detergents: Private Label Portfolio
Executive Summary
Home Care Shows Healthy Performance Backed by Strong Promotions
Hygiene Concerns Amidst Growing Number of Epidemics
Multinationals Maintain Their Edge Over Local Competitors
Supermarkets and Hypermarkets Lead Sales
Home Care Growth Expected To More Than Double During the Forecast Period
Key Trends and Developments
Strong Performance of Home Care Amidst Growing Hygiene Concerns
Modern Grocery Format Growth Encourages In-store Promotions
Digital Communication Gaining Ground
Market Indicators
Table 18 Households 2009-2014
Market Data
Table 19 Sales of Home Care by Category: Value 2009-2014
Table 20 Sales of Home Care by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Home Care: % Value 2010-2014
Table 22 LBN Brand Shares of Home Care: % Value 2011-2014
Table 23 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 24 Distribution of Home Care by Format: % Value 2009-2014
Table 25 Distribution of Home Care by Format and Category: % Value 2014
Table 26 Forecast Sales of Home Care by Category: Value 2014-2019
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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