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Laundry Care in Saudi Arabia Product Image

Laundry Care in Saudi Arabia

  • Published: July 2013
  • Region: Saudi Arabia
  • 32 pages
  • Euromonitor International

Rising disposable income levels resulted in consumers buying a widening range of laundry care at the end of the review period. This trend supported strong volume growth in many niche product areas. Carpet cleaners, liquid fabric softeners, colour safe laundry bleach, fabric fresheners, home dry cleaning, spot and stain removers, starch/ironing aids and "other" laundry boosters thus all saw around 4% volume growth in the year. Growth in these product areas was also supported by urbanisation and...

The Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic READ MORE >

LAUNDRY CARE IN SAUDI ARABIA

July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Sales of Laundry Care by Category: Value 2007-2012
Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 4 Sales of Laundry Aids by Category: Value 2007-2012
Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 9 Laundry Care Company Shares 2008-2012
Table 10 Laundry Care Brand Shares 2009-2012
Table 11 Laundry Aids Company Shares 2008-2012
Table 12 Laundry Aids Brand Shares 2009-2012
Table 13 Laundry Detergents Company Shares 2008-2012
Table 14 Laundry Detergents Brand Shares 2009-2012
Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2012
National Fertilizer Co Ltd in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 National Fertilizer Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 National Fertilizer Co Ltd: Competitive Position 2012
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Saudi Industrial Detergents Co (Sidco): Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Saudi Industrial Detergents Co (Sidco): Competitive Position 2012
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Wafir Factory For Industrial Detergents: Competitive Position 2012
Executive Summary
Economic Growth and Population Growth Fuel Growth
Hygiene Concerns Fuelled by Overcrowding, Pollution and Fear of Epidemics
Multinationals Further Extend Dominance As Consumers Trade Up
Modern Retail Formats Continue To Gain Share
Good Growth To Continue for Forecast Period
Key Trends and Developments
Rising Disposable Income Levels Fuel Growth
Value-added Global Brands Gain Share
Overcrowding and Pollution Encourages Focus on Hygiene
Consumers Shift To Modern Retail Channels As Outlet Volume Expands
Market Indicators
Table 17 Households 2007-2012
Market Data
Table 18 Sales of Home Care by Category: Value 2007-2012
Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
Table 20 Home Care Company Shares 2008-2012
Table 21 Home Care Brand Shares 2009-2012
Table 22 Penetration of Private Label by Category 2007-2012
Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 9 Research Sources

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