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Laundry Care in Saudi Arabia Product Image

Laundry Care in Saudi Arabia

  • ID: 235852
  • June 2014
  • Region: Saudi Arabia
  • 29 pages
  • Euromonitor International

Rising disposable income levels resulted in consumers buying a widening range of laundry care products at the end of the review period. This trend supported strong volume growth in many niches. Carpet cleaners, liquid fabric softeners, colour safe laundry bleach, fabric fresheners, spot and stain removers, starch/ironing aids and other laundry boosters all posted around 4-5% volume growth over the year. Growth in these categories was also supported by urbanisation and widening distribution,...

The Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN SAUDI ARABIA

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Abu Dawood Industrial Co: Competitive Position 2013
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 3 Modern Products Co: Key Facts
Summary 4 Modern Products Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Modern Products Co: Competitive Position 2013
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 6 Saudi Industrial Detergents Co (Sidco): Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Saudi Industrial Detergents Co (Sidco): Competitive Position 2013
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 8 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Private Label
Summary 9 Wafir Factory For Industrial Detergents: Private Label Portfolio
Executive Summary
Better Economic Conditions and Rising Population Boost Growth
Continuous Viral Outbreaks Boost Sales in Several Categories
Multinationals Further Extend Their Dominance As Consumers Trade Up
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Better Market Conditions Enhance Disposable Income and Fuel Growth
International Brands Continue To Dominate the Market
Focus on Hygiene Is Increasing Due To Overcrowding and Pollution
Modern Retail Channels Are Gaining A Bigger Retail Value Share Than Ever
Market Indicators
Table 17 Households 2008-2013
Market Data
Table 18 Sales of Home Care by Category: Value 2008-2013
Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Home Care: % Value 2009-2013
Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 23 Distribution of Home Care by Format: % Value 2008-2013
Table 24 Distribution of Home Care by Format and Category: % Value 2013
Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 10 Research Sources

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