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Polishes in China

  • ID: 235877
  • January 2016
  • Region: China
  • 24 pages
  • Euromonitor International
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Polishes witnessed 5% growth in current value terms in 2015. The share of high-end products with upgraded functions increased. Consumers wanted to purchase polishes which were convenient to use, such as polishes with a sponge or brush head, and products in spray/aerosol packaging. For instance, Kiwi’s Express Shine polish with a big sponge was favoured by consumers. The sponge absorbs the polish, helping the polish to be applied to the shoes evenly, and also avoiding making hands dirty.

The Polishes in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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POLISHES IN CHINA

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Executive Summary
Home Care Witnesses A Slowdown in Growth
Concentrated Liquid Detergents Is the New Growth Driver in Laundry Care
Guangzhou Liby Enterprise Group Maintains the Lead in Home Care, With A Rising Value Share
the Emerging Internet Retailing Channel Challenges the High Cost of Traditional Store-based Retail Channels
Home Care Is Predicted To Record Steady Growth With Greener Products
Key Trends and Developments
Natural Ingredients Continue To Be Key Amongst the Leading Manufacturers
the Obstacle for Internet Retailing Is High Logistics and Storage Costs
Home Care Brands Exit Traditional Hypermarkets, Indicating the Accelerating Growth of Non-store Retailing
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 Sales of Home Care by Region: Value 2010-2015
Table 11 Sales of Home Care by Region: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Home Care by Region: Value 2015-2020
Table 19 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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