- Language: English
- 85 Pages
- Published: March 2013
- Region: United Kingdom
Polishes in Malaysia
- Published: July 2013
- Region: Malaysia
- 17 pages
- Euromonitor International
Polishes remained less popular and inactive in 2012 compared to other home care products. Most polishes such as shoe polish were mature and there was no development or new ideas to drive sales. Polishes were also the least-promoted products among home care without any advertisement or marketing programme seen in 2012.
The Polishes in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
POLISHES IN MALAYSIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Polishes by Category: Value 2007-2012
Table 2 Sales of Polishes by Category: % Value Growth 2007-2012
Table 3 Polishes Company Shares 2008-2012
Table 4 Polishes Brand Shares 2009-2012
Table 5 Forecast Sales of Polishes by Category: Value 2012-2017
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2012-2017
Home Care Stays Positive
Urbanites Boost Spending
International Players Retain Control
Large Retailers Dominate
Moderate Growth Projected for Home Care
Key Trends and Developments
Multinationals Maintain Foothold
Emerging Significance of the Personal Touch
Chain Retailers Drive Spending Patterns
Urbanisation Shapes Consumer Behaviour
Packaging Used To Attract Consumers
Table 7 Households 2007-2012
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 1 Research Sources