Polishes in Vietnam

Euromonitor International, July 2012, Pages: 17

Towards the end of the review period, polishes such as shoe polish, metal polish, and furniture polish became more familiar to Vietnamese consumers. However, more affluent consumers tended to use these products due to the perception of being a luxury. Low-income consumers did not feel the need to use polishes. Thus, polishes remained a small category in home care in Vietnam.

Euromonitor International's Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN VIETNAM
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2006-2011
Table 2 Sales of Polishes by Category: % Value Growth 2006-2011
Table 3 Polishes Company Shares 2007-2011
Table 4 Polishes Brand Shares 2008-2011
Table 5 Forecast Sales of Polishes by Category: Value 2011-2016
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Executive Summary
Growth Boosted by Increasing Awareness of Hygiene and Cleanliness
Private Label Becomes More Accepted
Local Players Strive To Establish Their Brand Presence
Independent Small Grocers Continue To Be the Main Channel
Home Care Is Predicted To Record Healthy Growth
Key Trends and Developments
Growing Awareness of Hygiene and Cleanliness Stimulates Sales
Private Label Records Strong Growth
Fragrance To Be A Crucial Selling Point
Consumers Switch To Specialised Home Care
Domestic Manufacturers Strive for Better Competitive Position
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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