Surface Care in China

Surface care registers dynamic current value growth of 15% in 2012, in line with the growing hygiene awareness and the rising disposable income among Chinese consumers. The trading up to more specifically targeted surface care products from multi-purpose cleaning powder, for instance, is the major factor boosting sales. Meanwhile, the deeper and wider penetration of surface care products into second- and third-tier cities and even affluent rural areas has also promoted the sales of surface care...

Euromonitor International's Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

SURFACE CARE IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2007-2012
Table 2 Sales of Surface Care by Category: % Value Growth 2007-2012
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
Table 5 Surface Care Company Shares 2008-2012
Table 6 Surface Care Brand Shares 2009-2012
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2008-2012
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2009-2012
Table 9 Forecast Sales of Surface Care by Category: Value 2012-2017
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2012
Nice Group in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Nice Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Nice Group: Competitive Position 2012
Shanghai Johnson Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai Johnson Ltd: Competitive Position 2012
Shanghai Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 7 Shanghai WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Shanghai WhiteCat Co Ltd: Competitive Position 2012
Unilever China Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 9 Unilever China Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Unilever China Co Ltd: Competitive Position 2012
Whealthfields Lohmann (guangzhou) Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 11 Whealthfields Lohmann (Guangzhou) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Whealthfields Lohmann (Guangzhou) Co Ltd: Competitive Position 2012
Xi'an Kaimi Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 13 Xi'an Kaimi Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Xi'an Kaimi Co Ltd: Competitive Position 2012
Executive Summary
Buoyant Growth Fuelled by Growing Hygiene Awareness and Disposable Income
the Convenience Trend Also Underpins the Trading-up
Guangzhou Liby Consolidates Its Leadership
Steady Growth Witnessed for the Main Distribution Channels of Supermarkets and Hypermarkets
Healthy Forecast Value Growth To Be Driven by Strong Demand
Key Trends and Developments
Climbing Health and Hygiene Awareness Boost the Growth
Mass Products Are the Mainstay While Premiumisation Is on the Rise
Growing Product Segmentation
the Convenience Trend Fuels Sales
Internet Retailing Grows Robustly
Territory Key Trends and Developments
East China
Mid China
North and North East China
North West China
South China
South West China
Market Indicators
Table 11 Households 2007-2012
Market Data
Table 12 Sales of Home Care by Category: Value 2007-2012
Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
Table 14 Sales of Home Care by Region: Value 2007-2012
Table 15 Sales of Home Care by Region: % Value Growth 2007-2012
Table 16 Home Care Company Shares 2008-2012
Table 17 Home Care Brand Shares 2009-2012
Table 18 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 19 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 20 Forecast Sales of Home Care by Category: Value 2012-2017
Table 21 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Table 22 Forecast Sales of Home Care by Region: Value 2012-2017
Table 23 Forecast Sales of Home Care by Region: % Value Growth 2012-2017
Sources
Summary 15 Research Sources

Beijing Green Umbrella Chemical Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Shanxi Nafine Chemicals Group Ltd
Xi’an Kaimi Co Ltd
Shanghai Whitecat Co Ltd
Beijing Marvel Cleansing Supplies Co Ltd
Procter & Gamble (Guangzhou) Co Ltd
Guangzhou Blue Moon Co
Guangzhou Liby Co Ltd
Guangzhou Lonkey Industry Co Ltd