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Surface Care in China
Euromonitor International, July 2011, Pages: 56
Chinese consumers traditionally prefer multifunctional cleaning products for cleaning surfaces, with many for example using hand dishwashing, bar detergents, bleach or bar soap to clean surfaces in their homes. Within surface care, multifunctional products are also popular, with multi-purpose cleaners accounting for 20% of value sales in 2010. However, surface care mainly appeals to mid- and high-income urban consumers, with these consumers becoming increasingly sophisticated in their...
The Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Surface Care market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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