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Surface Care in China

Description:
Consumers’ growing health concerns was the key factor driving sales in surface care in China in 2013, which saw healthy double-digit growth. With rising incomes, people tended to pay more attention to products which improved their living conditions, including surface care products. Besides, smoggy weather with large amounts of particulate matter was seen in 2013, with areas suffering including Beijing and Shanghai, which also contributed to the robust demand for products such as kitchen...

The Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
SURFACE CARE IN CHINA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2013
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2013
Shanghai Johnson Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai Johnson Ltd: Competitive Position 2013
Executive Summary
Rising Incomes and New Product Developments Push Growth in Home Care
Growing Health and Hygiene Awareness Further Boosts Trading-up
Guangzhou Liby Enterprise Group Strengthens Its Leading Position
Modern Channels Still Dominate Product Distribution
Home Care Is Forecast To See Robust Growth
Key Trends and Developments
Growing Awareness of Health and Wellness Drives Sales of Safe and Healthy Products
Diverse Promotions Boost Sales
Internet Retailing Enjoys A Dynamic But Limited Role
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 11 Households 2008-2013
Market Data
Table 12 Sales of Home Care by Category: Value 2008-2013
Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
Table 14 Sales of Home Care by Region: Value 2008-2013
Table 15 Sales of Home Care by Region: % Value Growth 2008-2013
Table 16 NBO Company Shares of Home Care: % Value 2009-2013
Table 17 LBN Brand Shares of Home Care: % Value 2010-2013
Table 18 Distribution of Home Care by Format: % Value 2008-2013
Table 19 Distribution of Home Care by Format and Category: % Value 2013
Table 20 Forecast Sales of Home Care by Category: Value 2013-2018
Table 21 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Home Care by Region: Value 2013-2018
Table 23 Forecast Sales of Home Care by Region: % Value Growth 2013-2018
Sources
Summary 7 Research Sources
 
Companies Mentioned
Beijing Green Umbrella Chemical Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Shanxi Nafine Chemicals Group Ltd
Xi’an Kaimi Co Ltd
Shanghai Whitecat Co Ltd
Beijing Marvel Cleansing Supplies Co Ltd
Procter & Gamble (Guangzhou) Co Ltd
Guangzhou Blue Moon Co
Guangzhou Liby Co Ltd
Guangzhou Lonkey Industry Co Ltd
 
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