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Surface Care in China

Description:
The increasing popularity of task-specific products resulted in surface care recording healthy current value growth in 2014. Task-specific products, represented by kitchen cleaners and bathroom cleaners, were gradually gaining sales at the expense of multipurpose products, which was the result of consumers having a greater need for hygiene and cleanliness.

The Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
SURFACE CARE IN CHINA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2014
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2014
Shanghai Johnson Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai Johnson Ltd: Competitive Position 2014
Xian Kaimi Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 7 Xian Kaimi Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Xian Kaimi Co Ltd: Competitive Position 2014
Executive Summary
Healthy Growth of Home Care Thanks To Improving Incomes and Hygiene Awareness
Stronger Presence of Natural and Baby- and Child-specific Products
Guangzhou Liby Enterprise Group Co Further Consolidates Its Leading Position
Online Retailing Grows While Modern Channels Still Dominate
Home Care Is Set To Record Healthy Value Growth
Key Trends and Developments
Stronger Presence of Baby- and Child-related Products Thanks To Modern Parents
Popularity of Natural Ingredients Driven by Leading Manufacturers
Further Penetration of Internet Retailing, While Store-based Retailing Still Dominates
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 Sales of Home Care by Region: Value 2009-2014
Table 15 Sales of Home Care by Region: % Value Growth 2009-2014
Table 16 NBO Company Shares of Home Care: % Value 2010-2014
Table 17 LBN Brand Shares of Home Care: % Value 2011-2014
Table 18 Distribution of Home Care by Format: % Value 2009-2014
Table 19 Distribution of Home Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Home Care by Category: Value 2014-2019
Table 21 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Home Care by Region: Value 2014-2019
Table 23 Forecast Sales of Home Care by Region: % Value Growth 2014-2019
Sources
Summary 9 Research Sources
 
Companies Mentioned
Beijing Green Umbrella Chemical Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Zhejiang Nice Daily Use Chemical Co Ltd
Shanxi Nafine Chemicals Group Ltd
Xi’an Kaimi Co Ltd
Shanghai Whitecat Co Ltd
Beijing Marvel Cleansing Supplies Co Ltd
Procter & Gamble (Guangzhou) Co Ltd
Guangzhou Blue Moon Co
Guangzhou Liby Co Ltd
Guangzhou Lonkey Industry Co Ltd
 
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