Surface Care in New Zealand

Euromonitor International, June 2012, Pages: 31

Product innovation and new product developments drove surface care value growth during 2011. Manufacturers introduced new green-positioned products, as well as products designed for specific purposes within target areas (cleaning showers or bathtubs within bathrooms), as well as larger pack sizes.

The Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN NEW ZEALAND
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Beauty Engineered for Ever Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 1 Beauty Engineered for Ever Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Beauty Engineered for Ever Ltd: Competitive Position 2011
Ecostore Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 3 Ecostore Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Ecostore Ltd: Competitive Position 2011
Executive Summary
Growth Rates Remain Constant
Environmental and Health and Wellness Trends Characterise Home Care
International Players Remain Dominant
Grocery Retailers Continue To Control Home Care Sales
Economic Recovery Will Contribute To Forecast Period Growth
Key Trends and Developments
Christchurch Earthquake Implications
Summary 5 Economic Indicators
Environmental Sustainability Gains Further Importance Within Home Care
Private Label Growth Continues Due To Sluggish Economic Recovery
Full Steam Ahead for Internet Retailing
Value Remains Key for Home Care Consumers
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 6 Research Sources

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