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Surface Care In Saudi Arabia
Euromonitor International, Feb 2012, Pages: 32
Growth in surface care was driven by a growing interest in antibacterial products towards the end of the review period. This was partly linked to fears over the swine flu epidemic of 2009, while increasingly crowded cities and urbanisation also resulted in consumers becoming more focused on eradicating germs, bacteria and dirt in their homes. This trend particularly benefited Reckitt Benckiser’s Dettol and Henkel Dac’s Dac, which both offer a wide range of antibacterial surface care.
The Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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