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New Profit Opportunities in Health and Nutrition to 2009: Changing Consumer Concerns and Market Influencers in Food and Drinks
Business Insights, Oct 2004
More and more consumers are looking for health benefits associated with their food or drink product; these concerns range from the effects of probiotics, the health benefits associated with a meat-reduction diet to the role of antioxidants in ageing and skincare. New Profit Opportunities in Health and Nutrition to 2009: Changing consumer concerns and market influencers in food and drinks reveals consumers' health concerns and the relationship between nutrition and purchasing habits. The report identifies these concerns, allowing you as a food or drink manufacturer or retailer to unlock the door to new profit opportunities and growth strategies for your product. The report reveals how you can target specific ailments and concerns by promoting natural nutrition within your food and drinks products. Discover what will be the next influential diet, the key target audience for healthy food and drinks products and the top three most important health food and drinks products to 2009.
This report will provide you with:
- Industry Opinion Survey results from over 4000 senior executives in the food and drinks industry with responses averaging as 30% from the UK, 30% from Europe, 30% from the United States and 10% from Asia Pacific.
- Best-practice strategies for launching a healthy NPD product considering the potential for anti-aging, low-salt, vegetarian and meat-free food products.
- Innovative functional and low calorie product launches in Australia, Germany, South Africa and the US such as fortified berries and vitamin-enhanced spreads.
- Hot issues in the health food and drinks market such as the low-carb Vs low calorie debate and functional Vs organic food and drinks.
The benefits of this report are as follows:
- Uncover industry insight into the next big thing in healthy food and drinks focusing on salt reduction, vegetarian, meat-free and anti-ageing products.
- Stay one step ahead of your competitors by exploiting the most profitable target audiences, most successful sectors and innovation opportunites in the health food and drinks market.
- Maximise your food and drink product sales by identifying the profit opportunities for your category in the health food and drinks market.
- What are the big consumer concerns and how do they influence the food and drinks industry?
- Who is the key target audience for healthy food and drinks?
- Is low carb expected to continue in the top spot?
- What will the top 3 most successful healthy food products be to 2009?
- What impact do you believe food scares such as BSE/CJD and bird flu have had on consumers' perception of the food and drinks industry?
- What future potential is there for the meat-free market?
- Increase the success rate of your NPD strategies by incorporating consumers health concerns into your strategies such as obesity, diabetes and cancer.
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