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Winning New Product Development Strategies in Financial Services: Building a Profitable Culture for NPD Success

Business Insights, Oct 2004


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The new strategic management report ‘Winning New Product Development Strategies in Financial Services: Building a profitable culture for NPD success’ aims to dispel the myth that innovation and financial services do not mix. This report examines the reasons why many in the sector have difficulties in implementing innovative projects and offers step-by-step guidelines on how each step of the NPD process can be integrated into organizational culture. An industry survey illustrates the factors that determine success and failure in NPD.
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