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The ePayments and eBanking Market Outlook: Competitive Advantage and New Profit Opportunities in a Rapidly Developing Market


Description: When the Internet first emerged, many commentators predicted it would overtake traditional banking channels and become the single most important consumer banking channel. However, whilst the Internet has had a huge impact upon the banking landscape, the bank branch has remained a vital part of the banking industry. The ePayments and eBanking Market Outlook: Competitive advantage and new profit opportunities in a rapidly developing market provides a comprehensive analysis of eBanking and ePayments industry. The report examines the position of online in the banking distribution channel mix, details the prospects for growth in the pre-paid card and ePurse markets and outlines new initiatives in combating online fraud.


Key Issues Examined in this report:

- Card fraud levels are rising. Find out how the major card schemes intend to respond and about their aims to be chip and EMV (Europay, MasterCard and Visa) compliant by 2005.

- Multi-channel banking distribution. Read our examination of the value of branch, call-centre, ATM and the Internet as banking distribution channels, their strengths and weaknesses.

- Biller-direct electronic bill payment and presentment.
Understand where, why and for whom this model has proven
successful, the advantages it provides and which types of company have already successfully implemented it.

- International consumer money transfer is covered in depth by this report, including analysis of the main providers of consumer money transfers, the methods and how the market is developing.


This report answers questions such as:

- Which European countries will benefit most from growth in the Internet banking customer base over the coming years?

- What has driven the growth in eCommerce and what are the implications for online transactions?

- How do customer attitudes towards online transactions (such as online bill payments) vary across Europe?

- Which banking distribution channels are most popular, and why?

- How has the role of the Internet as a banking distribution channel changed in the recent years?

- What are the most profitable target markets for prepaid cards, and why?

Key findings of this report:

- There are wide differences in numbers of customers per branch across European countries, nevertheless branch banking remains the most important channel.

- 8.4% of the European population, over 32 million individuals, are teenagers representing a significant market for new products including pre-paid cards.

- Call centres are the second most important distribution channel moving a range of functions out of branches, requiring fewer staff and ultimately cutting costs.

- Credit cards remain a safe way to buy online. Less than 8% of Visa spend in the EU is fraudulent, although ‘card not present’ fraud is on the increase.

- The teenage demographic represents a significant potential customer base for pre-paid cards as credit cards are not available to 10 to 17 year olds in most countries and debit cards in only a few.


This report will enable you to determine the following:

- Determine how the Internet fits into a multi-channel strategy using this reports analysis of the development of online and other banking channels supported by branch statistics.

- Improve strategic planning decisions based on the forecasts of European Internet banking customers to 2007.

- Assess the potential of prepaid cards market. The size value of key target customer groups.

- Predict online consumer behaviour and purchasing based on the results of IMPACT, our unique primary customer research programme conducted in France, Germany, Italy, Spain, and the UK.

- Evaluate the most popular card scheme security initiatives as favoured by cardholders, issuers and merchants.


Contents:
The ePayments and eBanking Market Outlook
Competitive advantage and new profit opportunities in
a rapidly developing European market
Executive Summary 10
European eBanking overview 10
Online consumer payments 11
Electronic Bill Presentment and Payment 12
Prepaid cards 13
Online security 14

Chapter 1 Report Introduction 18
Report structure 18
European eBanking overview 18
Online consumer payments 18
EBPP 18
Prepaid cards 18
Online security 19

Chapter 2 The European eBanking
Overview 22
Summary 22
Introduction 23
Analysis by channel 23
The Internet 23
The innovation curve 24
Internet as a banking channel 26
The bank branch 27
The future of the bank branch 30
Other channels 30
Call centres 30
ATMs 31
iDTV and mobile banking 31
Functionality enhancements 32
Conclusions 32
Account aggregation 33
Animated online agents 35
Attitudes and behaviour of customers who bank online 36
Is the Internet reaching maturity? 38
Time spent online per week by European consumers banking online 39
Internet usage 40
“I am in a better financial position than most people my age” 42
“I am very worried about the state of my personal finances” 43
Actionable recommendations 45
Competition 46
Customers banking online with major Internet banks and banks
providing Internet banking services 47
Egg: case study 47
Forecasts to 2007 50
Money transfers 52
Money transfer facilitators 52
Conventional banking money transfer systems 54
Emerging consumer money transfer instruments 56
Online wallets: PayPal 56
ATM withdrawal 58
Yahoo! PayDirect International 59

Chapter 3 Online Consumer Payments
Overview 62
Summary 62
Introduction 63
Consumer online behaviour 63
Payment solutions 67
Credit and debit cards 67
Security initiatives 68
Visa 68
Mastercard 69
Prepaid online payment methods 70
P2P payment solutions 71
eWallets 72
mPayments 73

Chapter 4 EBPP – Electronic Bill
Presentment and Payment 76
Summary 76
Introduction 77
EBPP – electronic bill presentment and payment 77
The biller-direct approach 77
The biller-direct process 78
The consolidator process 79
What does the future hold for EBPP? 81
The market context 82
Advantages arising from EBPP 84
Proportion of customers paying their bills online 85

Chapter 5 Prepaid Cards Analysis 88
Summary 88
Introduction 89
Prepaid products 89
Overview of prepaid cards 89
The teen population 90
Unbanked customers 91
Customers who do not possess credit cards 91
Customers with bad or no credit history 92
Extra advantages from prepaid cards 92
Types of prepaid cards 93
ePurses 93
Why have some ePurses failed where others have succeeded? 94
Examples of ePurse schemes 94
Examining teen prepaid cards 94
Smartcreds and Splash Plastic 96
Gift cards 97
Travel cards 98
Virtual prepaid cards 99
Conclusions 99

Chapter 6 Online Security: Combating Fraud
102
Summary 102
Introduction 102
Card scheme security initiatives 103
The UK: the largest eCommerce market in Europe 105
Growth of eCommerce 105
Online card fraud 106
Card not present fraud 107
Fraud related costs 108
EMV standard 109
Conclusions 110

Chapter 7 Appendix 112
Definitions 112
List of Figures
Figure 1.1: Number of people per bank branch in the big five European markets, 2002 10
Figure 2.2: Positioning the Internet on the diffusion of innovation curve 25
Figure 2.3: Potential of channels to deliver sales, service, advice and transactions 27
Figure 2.4: Number of people per bank branch in European markets, 2002 28
Figure 4.5: The biller-direct model requires customers to view and pay their bills directly through
their service provider’s website 78
Figure 4.6: The ‘consolidator’ model relies on central aggregator to present bills and provide
payment capabilities for customers through its website 79
List of Tables
Table 2.1: European Internet banking customer numbers, 2000—2002 24
Table 2.2: European Internet banking customers per capita, 2002 24
Table 2.3: Number of branches in Europe, 2002e-2005f, by country 28
Table 2.4: Number of people per bank branch in European markets, 2002 29
Table 2.5: Penetration of Internet access devices in surveyed European markets, 2002 36
Table 2.6: Internet access points in surveyed European markets, 2002 37
Table 2.7: Time spent online per week by European consumers banking online 39
Table 2.8: Time spent online per week by European consumers who do not bank online 40
Table 2.9: Use of the Internet for financial services and leisure purposes by European consumers
41
Table 2.10: European consumers who bank online who state that the Internet is their preferred
channel over which to purchase specified product or service 42
Table 2.11: The opinions on their financial position of European consumers who do bank online:
‘I am in a better financial position than most people my age’ 43
vii
Table 2.12: The opinions on their financial position of European consumers who do not bank
online: ‘I am in a better financial position than most people my age’ 43
Table 2.13: The opinions on the state of their personal finances of European consumers who do
bank online: ‘I am very worried about the state of my personal finances’ 44
Table 2.14: The opinions on the state of their personal finances of European consumers who do
not bank online: ‘I am very worried about the state of my personal finances’ 44
Table 2.15: European consumers who do not bank online who state that the Internet is their
preferred channel over which to purchase specified product or service 45
Table 2.16: Customers banking online with major Internet banks and banks providing Internet
banking services 47
Table 2.17: Egg’s customer numbers, December 1999 to December 2002, UK only 48
Table 2.18: Targets and assumptions: La Carte Egg 49
Table 2.19: European Internet banking customer forecasts, 2003f-2007f 51
Table 2.20: European Internet banking technology spend, 2001-2005f 51
Table 2.21: Examples of cash collection money transfer providers 54
Table 2.22: Examples of providers of international drafts and money services, other than banks55
Table 2.23: Examples of providers of wire money transfer services, other than banks 56
Table 2.24: Examples of international online account-based money transfer providers 57
Table 3.25: Percentage of consumers that have accessed the Internet from specified locations
during the last 12 months 63
Table 3.26: Percentage of consumers engaging in specified activity online during the last 12
months 64
Table 3.27: Percentage of consumers that have engaged in specified online activity during the last
12 months 65
Table 3.28: Percentage of consumers stating that the Internet is their preferred channel for
purchasing specified product or service 66
Table 3.29: Percentage of consumers that made online purchases via specified means 66
Table 4.30: Proportion of customers paying their bills online 86
Table 5.31: Teen population in Europe, 2002 91
Table 5.32: Examples of ePurse schemes in Europe and the United States 94
Table 5.33: Examples of issuers of travel cards in the United States 98
Table 6.34: Visa EU eCommerce sales volumes year-on-year growth, Q4 2001-Q4 2002 and Q1
2002 and Q1 2003 104
Table 6.35: Percentage of consumers who have researched and ordered products and services
online in surveyed European markets, 2002 106




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