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Marketing Food and Drinks to Adults Volume 2: 36 – 55 Year Olds
Business Insights, Aug 2004
This report reveals how older adult consumers have different stages in their lifecycles when their wants and needs alter, the report examines people with young families who want products that all the family can share and people who are empty nesters, whose families have left home and who have more disposable income and fewer people to please with their food choices. It will allow you to maximise existing product sales, highlight new product development strategies and find the most profitable target group for your food and drink product.
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