CHILDWISE Monitor Report 2012-13 - Reading

ChildWise, January 2013, Pages: 30

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its nineteenth year.  This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's reading habits

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THEIR MEDIA

READING – SUMMARY
6.1 Favourite magazine or comic
6.2 Purchase of magazines and comics
6.3 Purchase of books
6.4 Reading magazines and comics
6.5 Reading books
6.6 Reading magazines and comics with others
6.7 Reading multi-tasking
6.8 Amount of time spent reading
6.9 Reading online
6.10 eBooks
6.11 eReader users

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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