CHILDWISE Monitor Report 2012-13 - Children's Purchasing

ChildWise, January 2013, Pages: 34

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its nineteenth year.  This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

THE CHILD CONSUMER

CHILDREN'S PURCHASING – SUMMARY
10.1 Overall purchasing
10.2 Sweets and chocolate
10.3 Crisps and snacks
10.4 Soft drinks
10.5 Clothes
10.6 Music and CDs
10.7 Going out (eg. Cinema, McDonald’s)
10.8 Toys
10.9 Computer software / Console games
10.10 Footwear
10.11 Books
10.12 Magazines and comics
10.13 Accessories (eg. Jewellery)
10.14 DVDs / Blu-Ray
10.15 Sports gear and equipment
10.16 Toiletries/Hair products/Make-up
10.17 % ever buying (bought in last month) by age and sex
10.18 Online purchasing
10.19 Next best gadget

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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