CHILDWISE Monitor Report 2012-13 - The London 2012 Olympics

ChildWise, January 2013, Pages: 24

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its nineteenth year.  This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's evaluation of the London 2012 Olympic Games

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THE OUTSIDE WORLD

THE LONDON 2012 OLYMPICS – SUMMARY
12.1 Involvement in 2012 Olympic Games
12.2 Favourite Olympic events and athletes
12.3 Olympic merchandise
12.4 Impact of the Olympics

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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