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Turkey Retail Report Q1 2013 - Product Image

Turkey Retail Report Q1 2013

  • ID: 2364007
  • December 2012
  • Region: Turkey
  • 97 pages
  • Business Monitor International

The Turkey Retail Report examines the long-term potential of the local consumer market, but flags shortterm concerns about the impact on Turkey's economic outlook of tight monetary policy and the economy's vulnerability to higher oil prices.

The report examines how best to maximise returns in the Turkish retail market while minimising investment risk, and explores the impact of depressed economic activity in the eurozone, the US and China on the Turkish consumer, and on the ability of producers and exporters to realise returns in the short term.

The report also analyses the growth and risk management strategies being employed by the leading players in the Turkish retail sector, as they seek to maximise the growth opportunities offered by the local market.

Turkish per capita consumer spending is forecast to increase by 34% between 2013 and 2016, compared with a regional growth average of 33%. The country comes fifth (out of 10) in BMI's Central and Eastern Europe (CEE) Retail Risk/Reward Ratings.

Among all retail categories, consumer electronics will be the outperformer through to 2016 in growth terms, with sales forecast to reach US$10.49bn in 2013, and to READ MORE >

Executive Summary 5

SWOT Analysis 7

Turkey Retail Business Environment SWOT 7

Turkey Political SWOT 8

Turkey Economic SWOT 8

Market Overview 9

Current Trends 11

Key Players 13

Industry Forecast Scenario 16

Consumer Outlook 16

Retail Growth Outlook 19
Table: Retail Sales Indicators, 2009-2016 19
Table: Retail Sales Breakdown By Key Segments, 2013f 21

Organised Retail 21

Macroeconomic Outlook 22
Table: Economic Activity, 2011-2016 25

Regional Retail Outlook 26

Central And Eastern Europe Retail Outlook 26
Table: Central And Eastern Europe Retail Trends, 2009-2016 26
Table: Central And Eastern Europe Retail Sales, 2009-2016 (US$bn, unless stated) 26
Table: Central And Eastern Europe Retail Sales By % Share, 2009-2016 28

Regional Retail Trends 28

Risk/Reward Ratings 36
Table: Regional Retail Business Environment Ratings 36

Turkey's Retail Rating 37

Limits of Potential Returns 37

Risks to Realisation of Returns 38

Mass Grocery Retail 39

Turkey Mass Grocery Retail Industry SWOT 39

Market Overview 40

Leading Retailers 41
Table: Mass Grocery Retail Sector By Number Of Outlets 42
Table: Mass Grocery Retail Market - Sales Value By Format (TRYbn) 42
Table: Value Of Sales Per Outlet 2011 42

Industry Forecast Scenario 43
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts 44
Table: Grocery Retail Sales By Format 45

Industry Developments 45

Consumer Electronics 50

Turkey Consumer Electronics Market SWOT 50

Market Overview 50

Computers 52
Table: PC Sales, 2008-2016 52

AV 55
Table: AV Sales, 2009-2016 55

Mobile Handsets 58
Table: Mobile Communications, 2009-2016 58

Industry Forecast Scenario 62
Table: Consumer Electronics Overview, 2009-2016 63

Industry Developments 64

Automotives 67

Turkey Autos Industry SWOT 67

Market Overview 67

Industry Forecast Scenario 74
Table: Automotive Production, 2010-2017 74
Table: Automotive Sales, 2010-2017 74

Market Developments 77

Trade 79
Table: Automotive Trade, 2010-2017 79

Industry Developments 82

Suppliers 88

Demographic Outlook 91
Table: Turkey's Population By Age Group, 1990-2020 ('000) 92
Table: Turkey's Population By Age Group, 1990-2020 (% of population) 93
Table: Turkey's Key Population Ratios, 1990-2020 94
Table: Turkey's Rural And Urban Population, 1990-2020 94

BMI Methodology 95

How We Generate Our Industry Forecasts 95

Sources 96

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