Peru Information Technology Report Q1 2013
Business Monitor International, December 2012, Pages: 68
BMI View:
Peru's IT market is forecast to increase to US$2.0bn in 2012, up by about 21%, with our forecast upwardly revised as robust consumer demand and government spending lifts IT investment. Peru has one of the smaller IT markets in the Latin American region, but spending is projected to grow at a CAGR of 15% over the 2013-2017 period, making it a high-growth global IT market. Despite strong advances in recent years and an estimated US$200mn spent on laptops for schools, a PC penetration rate of around 20% indicates there is plenty of potential for further development. BMI expects Peru's strong IT demand story to continue in 2013, driven by household spending, after a strong economic in 2012 on the back of strong private consumption growth and investment data.
Headline Expenditure Projections
Computer hardware sales: US$837mn in 2012 to US$988mn in 2013, +18% in US dollar terms.
Forecast in US dollar terms upwardly revised due to analyst modification following a solid PC market performance in 2012.
Software sales: US$194mn in 2012 to US$227mn in 2013, +22% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification with most current demand in functional terms, being for enterprise resource planning (ERP) and supply chain management (SCM).
IT Services sales: US$599mn in 2012 to US$747mn in 2013, +25% in US dollar terms. Forecast in US dollar terms upwardly revised due to macroeconomic factors as the growing level of investment in hardware and software solutions translates into demand for more sophisticated IT services.
Risk/Reward Ratings:
Peru's score was 54.9 out of 100.0. Peru is in sixth place in our latest Americas RRR table, ahead of Argentina, Colombia and Venezuela.
Key Trends & Developments:
- Peru's household PC segment will remain the main PC market driver, as Peruvian consumers become increasingly affluent, and forecast lower unemployment helps confidence. Peru's Free Trade Agreement with the US has reduced tariffs by up to 80% and is continuing to fuel IT investments. Peru's appreciating exchange rate will also boost household's purchasing power.
- Investment will be a key determinant of the strength of IT demand. Businesses appear to have embarked on a new cycle of hardware upgrades and this should continue, with a boost from migration to Windows 8. The mining sector should be in the vanguard of private sector investment. However, uncertainty about President Humala's economic policies could act as a drag on business investment.
- Government IT project spending should be maintained. Areas of opportunity could include health, pensions, tax and e-government projects, as well as affordable computer and other digital divide programmes. Local governments, which have money from mining and gas tax revenue,
are expected to invest more in IT.
Executive Summary 5
SWOT Analysis 7
Peru IT SWOT Analysis 7
Peru Telecoms SWOT Analysis 8
Peru Political SWOT 9
Peru Economic SWOT 10
Peru Business Environment SWOT 11
Americas Risk/Reward Ratings 12
Table: Americas Risk/Reward Ratings, Q412 Error! Bookmark not defined.
Americas IT Markets Overview 16
IT Penetration 16
Market Growth And Drivers 18
Sectors And Verticals 20
Market Overview 24
Government Authority 24
Hardware 25
Software 27
Services 29
Industry Developments 30
Laptops for Schools 32
Industry Forecast 34
Table: Peru IT Industry - Historical Data And Forecasts, 2010-2017 37
Country Context 38
Table: Rural/Urban Breakdown, 2005-2030 38
Table: Consumer Expenditure, 2000-2012 (US$) 38
Industry Forecast Internet 39
Table: Telecoms Sector - Internet, 2009-2016 Error! Bookmark not defined.
Competitive Landscape 41
Hardware 41
Software 42
IT Services 44
Macroeconomic Forecast 47
Table: Peru - Economic Activity, 2011-2016 49
Company Profiles 50
SAP 50
Dell 54
Table: Selected Dell Mergers And Acquisitions 59
Country Snapshot 60
Table: Peru's Population By Age Group, 1990-2020 ('000) 61
Table: Peru's Population By Age Group, 1990-2020 (% of total) 62
Table: Peru's Key Population Ratios, 1990-2020 63
Table: Peru's Rural And Urban Population, 1990-2020 63
BMI Methodology 64
How We Generate Our Industry Forecasts 64
IT Industry 64
IT Ratings - Methodology 65
Table: IT Business Environment Indicators 66
Weighting 67
Table: Weighting Of Components 67
Sources 67
Company Profiles
SAP
Dell
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