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Serbia Retail Report Q1 2013 - Product Image

Serbia Retail Report Q1 2013

  • Published: December 2012
  • Region: Serbia
  • 73 pages
  • Business Monitor International

The Serbian Retail Report examines the long-term potential of the local consumer market, but flags shortterm concerns about the impact on Serbia's economic outlook of extreme summer weather in 2012 hitting agricultural output.

The report examines how best to maximise returns in the Serbian retail market while minimising investment risk, and explores the impact of the eurozone crisis and declining remittances on the Serbian consumer and on the ability of producers and exporters to realise returns in the short term.

The report also analyses the growth and risk management strategies being employed by the leading players in the Serbian retail sector, as they seek to maximise the growth opportunities offered by the local market.

Serbia comes first out of 10 in BMI's Central and Eastern Europe (CEE) Retail Risk/Reward Ratings,
although its Risk rating is comparatively low.

Among all retail categories, consumer electronics will be the outperformer through to 2016 in growth terms, with sales rising 19.2% between 2013 and 2016 to US$1.44bn. The consumer electronics sector is a relatively large, underdeveloped market offering growth potential in key digital products READ MORE >

Executive Summary 5

SWOT Analysis 6

Serbia Retail Business Environment SWOT 6

Serbia Political SWOT 7

Serbia Economic SWOT 7

Market Overview 8

Current Trends 9

Key Players 10

Industry Forecast Scenario 12

Consumer Outlook 12

Retail Growth Outlook 13
Table: Sales Indicators, 2011-2016 13

Organised Retail 15

Macroeconomic Outlook 17

Regional Retail Outlook 19

Central And Eastern Europe Retail Outlook 19
Table: Central And Eastern Europe Retail Trends, 2009-2016 19
Table: Central And Eastern Europe Retail Sales, 2009-2016 (US$bn, unless stated) 19
Table: Central And Eastern Europe Retail Sales By % Share, 2009-2016 21

Regional Retail Trends 21

Risk/Reward Ratings 29
Table: Regional Retail Business Environment Ratings 29

Serbia's Retail Rating 30

Limits Of Potential Returns 30

Risks To Realisation Of Returns 30

Mass Grocery Retail 32

Serbia Mass Grocery Retail Industry SWOT 32

Market Overview 33

Leading Players 33
Table: Mass Grocery Retail Market By Estimated Number Of Outlets, 2003-2010 34
Table: Mass Grocery Retail Market – Sales Value By Retail Format, 2003-2010 35
Table: Value Sales Per Outlet, 2010 Estimate 35

Industry Forecast Scenario 35
Table: Serbia Mass Grocery Retail – Value Sales by Format – Historical Data & Forecasts, 2009-2016 37
Table: Mass Grocery Retail Sales Breakdown By Retail Format (% Of Total) 37

Industry Developments 38

Consumer Electronics 42

Serbia Consumer Electronics Market SWOT 42

Market Overview 42

Computers 43
Table: PC Sales, 2009-2016 43

AV Devices 46
Table: AV Sales, 2009-2016 46

Mobile Handsets 49

Serbia Retail Report Q1 2013

© Business Monitor International Ltd

Page 4
Table: Mobile Communications, 2009-2016 49

Industry Forecast Scenario 53

Consumer Electronics Market 53
Table: Consumer Electronics Overview, 2009-2016 54

Industry Developments 56

Automotives 58

Serbia Autos Industry SWOT 58

Market Overview 58

Industry Forecast Scenario 61
Table: Automotive Production And Sales (CBUs), 2008-2016 61

Company Briefs 64

Trade 65
Table: Automotive Trade, 2008-2016 65

Demographic Outlook 67
Table: Serbia's Population By Age Group, 1990-2020 ('000) 68
Table: Serbia's Population By Age Group, 1990-2020 (% of total) 69
Table: Serbia's Key Population Ratios, 1990-2020 70
Table: Serbia's Rural And Urban Population, 1990-2020 70

BMI Methodology 71

How We Generate Our Industry Forecasts 71

Sources 72

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