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Vietnam Sourcing Report: - Wooden & Wicker Furniture

Global Sources, October 2012, Pages: 90

In this report
- 15 in-depth company profiles
- 19 short company profiles
- 138 top-selling export products
- Supplier demographics
- Supplier survey
- Industry statistics and charts

Revitalized demand from traditional markets and growing popularity in new overseas destinations are pushing the wooden and wicker furniture industry to become one of Vietnam’s most important export sectors.

Revenue in recent years has shown remarkable development that the country has become the largest furniture producer in Southeast Asia and one of the five biggest worldwide.

The gradual recovery of the US economy is the principal factor affecting the industry’s expansion. In addition, the Asia-Pacific region is increasingly replacing the EU as the sector’s secondary market.

This report focuses on the main types of wooden and wicker furniture from the Vietnam – living room, bedroom, dining & kitchen and garden & outdoor pieces.

What you'll get
- In-depth profiles of 15 major suppliers with a comprehensive look at their product and pricing strategy, manufacturing and export capability, verified contact details, and more – this information is not available anywhere else
- 138 full-color images that depict popular export models wooden and wicker furniture complete with product descriptions, prices, minimum order requirements and delivery times
- Verified supplier contact details of an additional 19 exporters, including names, e-mails, telephone numbers, websites and key products
- Supplier information in tabular format to help you compare suppliers at a glance
- Results of the custom-designed supplier survey, which forecasts industry trends for the next 12 months
- An extensive overview of the industry discussing the main challenges facing suppliers
- An in-depth examination of the supplier base highlighting key characteristics of the different types of companies
- Details of the primary production centers
- An update of the latest trends in design, R&D, materials and components
- A review of the key factors that influence the price and quality of low-end, midrange and high-end products
- Comprehensive pricing tables featuring export price ranges

Who should read this report
- CEOs, Directors, Presidents, Business Owners
- Export/ Import Managers, Sourcing Representatives, Sourcing Engineers, Supply Chain Directors, Procurement Managers, Agents
- Sales Executives & Managers, Marketing Executives & Managers, International Buyers
- Business Consultants, Investment Managers
- Anyone who needs to understand the China & Asia supply market

EXECUTIVE SUMMARY
Key findings
Objective, methodology & scope
INDUSTRY OVERVIEW
Supplier summary
Exports
Products & prices
Production & export statistics
Price guides
Supplier survey
Export prices
Export sales
Export markets
Major challenges
R&D focus
SUPPLIER PROFILES
Supplier matrix: Comparison of supplier location, sales revenue & export capability
Profiles of 19 verified suppliers
PRODUCT GALLERY
Bamboo baskets
Rattan baskets
Manila hemp baskets
Natural material baskets
CONTACT DETAILS

Revitalized demand from traditional markets and growing popularity in new overseas destinations are pushing the wooden and wicker furniture industry to become one of Vietnam’s most important export sectors.

Revenue in recent years has shown remarkable development that the country has become the largest furniture producer in Southeast Asia and one of the five biggest worldwide. The gradual recovery of the US economy is the principal factor affecting the industry’s expansion. In addition, the Asia-Pacific region is increasingly replacing the EU as the sector’s secondary market.

The industry has a number of competitive advantages that help contribute to its growth. Some of these are low labor cost, high degree of craftsmanship and strong OEM capability.

Key Findings

1. The majority of featured suppliers forecast export prices of wooden and wicker furniture to increase within the next six months due to surging raw material expenditure. A considerable minority will keep quotes unchanged to ensure competitiveness in attracting new customers from emerging markets.

2. Foreign revenue over the coming six months is widely projected to increase as a result of more intensive marketing efforts. Many suppliers also intend to capture greater buyer interest by revitalizing their product designs.

3. Most companies expect releases in the next 12 months to mainly feature styles with elaborate intricate embellishments to address the growing demand for such pieces. Emphasis on basic furniture will also remain important as a significant volume of orders are done on OEM basis.

4. The inadequate domestic supply of wood is the most critical challenge facing the industry. Suppliers are compelled to import raw materials, raising production costs. In addition, stringent policies enforced by key overseas markets on wooden products causing additional burden to furniture manufacturers.

5. There are several sourcing centers throughout the country. The most important ones are located in the Red River Delta, South Central Coast and Southeast regions. A number of factors provide these areas distinct advantages in the production of furniture.

This Vietnam Sourcing Report is part of a series designed to provide buyers with new information on new products from export manufacturers in supply markets that specialize merchandise.

The Country Sourcing Report of Global Sources’ corporate social responsibility initiatives. It is offered in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion.

To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in Vietnam in terms of geographic location, materials used and range of products offered.

For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone.

In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry.

This report covers different types of wooden and wicker furniture available in Vietnam, including living room, bedroom, dining and outdoor pieces. Each product category has its own price guide that describes features of low-end, midrange and high-end models.

The Industry Overview section discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within Vietnam.

The Products & Prices section details the features and price ranges of wooden and wicker furniture. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured.

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