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The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, Mobile and Biometrics-Based Tech­nol­ogy to Assess, Mon­i­tor and Enhance Cog­ni­tion and Brain Function Product Image

The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, Mobile and Biometrics-Based Tech­nol­ogy to Assess, Mon­i­tor and Enhance Cog­ni­tion and Brain Function

  • Published: January 2013
  • Region: Global
  • 211 Pages
  • SharpBrains

FEATURED COMPANIES

  • Arrowsmith Program
  • Cambridge Cognition
  • Dakim, Inc
  • Houghton Mifflin Harcourt
  • NeoCORTA
  • Play Attention
  • MORE

Pub­lished in Jan­u­ary 2013, this new 211-page mar­ket report tracks devel­op­ments at over fifty pub­lic and pri­vate com­pa­nies offer­ing fully auto­mated appli­ca­tions designed to assess, mon­i­tor and/ or enhance cog­ni­tion and brain func­tion­ing, and pro­vides impor­tant indus­try data, insights and analy­sis to help exec­u­tives, entre­pre­neurs, technology/ health inno­va­tors and pol­icy mak­ers nav­i­gate the oppor­tu­ni­ties and risks of the rapidly grow­ing Dig­i­tal Brain Health field. The report dis­cusses the tech­nol­ogy and mar­ket oppor­tu­ni­ties aris­ing from grow­ing neu­ro­science find­ings on healthy aging, peak per­for­mance, and a num­ber of dis­or­ders such as atten­tion deficits, dyslexia, stroke and trau­matic brain injury, schiz­o­phre­nia, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides READ MORE >

Executive Summary

Chapter 1. The State of the Market
Sizing a rapidly evolving market: cognition and neuroplasticity meet digital health
2005–2020 Digital brain health: software meets mobile meets biometrics
Value proposition and business models per customer segment
Top recent developments: an industry going mainstream
Significant strategic and venture Investments since 2010
Demand: consumers lead the way, inspiring innovators to explore direct and ndirect distribution channels
Health applications of biometrics
Policy reforms in the US present a significant opportunity for evidencebased scalable solutions
Lessons learned from the NHS’ strategic priorities
Case study: Bayer — Cognifit partnership
Industry perspectives:
Greg Bayer, new CEO of Brain Resource
Kunal Sarkar, CoFounder and CEO of Lumos Labs
Yann Renard, CTO of Mensia Technologies
Veronika Litinski, COO of Cogniciti and VP at MaRS

Chapter 2: Market Surveys of Beliefs, Behaviors and Customer Satisfaction
MarchApril 2012: Survey of 3,000+ decisionmakers and early adopters
Key takeaways
Beliefs around brain health now and in the future
Brain training products: overall usage and customer satisfaction
Top brain training products
Survey details

Chapter 3: The Competitive Landscape
Navigating the landscape for assessments, therapies, training and services
The SharpBrains ResearchMarket Momentum Matrix
SharpBrains’ Take on 5 Market Leaders
SharpBrains’ Take on Top 10 Companies to Watch in 2013/2014
5 Market Leaders
10 Companies to Watch in 2013/2014
Software/mobile companies
Biometricbased companies
Servicebased companies

Chapter 4. Key Data and Trends by Customer Segment

CONSUMERS
Gaining share of wellness and outofpocket mental health dollars
AAA promotes cognitive training for driving fitness
New consumerfriendly assessments and monitoring tools
From standalone products to integrated platforms
Industry Perspectives: Lindsay Gaskins, CEO of Marbles: The Brain Store

PROVIDERS OF HEALTHCARE, INSURANCE AND SENIOR LIVING
Health reform and Mental Parity Law drive adoption of first Brainbased Clinical Decision Support Systems
National Institute of Health (NIH) Panel on AD/Cognitive Decline Prevention: Our Analysis
Industry Perspective: Henry Mahnke, CEO of Posit Science
Continued Growth of “Brain Fitness Centers” in Senior Living communities
Computerized Cognitive Behavioral Therapy as firstline treatment
US Health Plans and Insurers Expand Cognitive Wellness, Retraining, Rehab Toolkits
Reinventing TBI and schizophrenia care

K12 SCHOOLS
What Works Clearinghouse’s take on Fast ForWord, Earobics, Read, Write & Type!
Reinventing education: from content transfer to personalized capacity development
Industry Perspective: J. Travis Millman, new VP/ General Manager of Cogmed

EMPLOYERS
Sports Teams: detect and treat Traumatic Brain Injury
Sports Teams: improving teams’ records
Military applications: detect and treat Traumatic Brain Injury
Corporate America: new brainbased solutions to personalize wellness and training programs
The mature workforce adds urgency to brain fitness innovation

Chapter 5: The Innovation Frontier: Translating brain science into realworld solutions
Key conditions to maximize likelihood of transfer to realworld outcomes
Recent Findings in Context
Debunking 10 typical myths
Research Executive Briefs: Summary Table
Cognition, neuroprotection and aging
Measuring and enhancing driving fitness
Survey of evidencebased cognitive training methodologies
Cognitive value and limitations of 3 types of commercial videogames
Current and future computerized cognitive behavioraltherapies
Emerging brainbased markers
Emerging clinical tools (EEG/QEEG, TMS, tDCS)

Chapter 6: 2010 Innovation Awards: Ten Case Studies
Innovation Case Studies: Summary Table
Judging Panel, Criteria and Results
Arrowsmith School Case Study
USA Hockey : Grand Prize Winner
Nationwide Mutual Insurance : Silver Prize Winner
University Behavioral HealthCare: Finalist
Allstate : Silver Prize Winner
AAA Foundation for Traffic Safety : Finalist
Saint Luke’s Brain and Stroke Institute : Finalist
Oakland Unified School District: Finalist
Mental Health Association of Rockland County: Finalist
SCAN Health Plan: Finalist

Chapter 7: 2013–2020 Outlook and Forecasts
2013–2020 Outlook: Market drivers and challenges
2020 Forecasts and scenarios
Category risks and mitigation
Industry Perspectives:
Philip Toman, Founder of Choratech
Evian Gordon, Chairman of Brain Resource

The technology and service vendors analyzed in depth in the report are:

5 Market Leaders

Brain Resource
CogState
Emotiv
Lumos Labs
NeuroSky

10 Companies to Watch in 2013/ 2014

Atentiv Incorporated
C8 Sciences
Cambridge Cognition
Cogmed (Pearson)
CogniFit Ltd.
Digital Artefacts
HeartMath
Marbles: The Brain Store
Posit Science Corporation
Ultrasis plc

Software / Mobile Companies

ACE – Applied Cognitive Engineering Ltd
Advanced Brain Technologies
Blue Marble
Brain Center America
CNS Vital Signs
Cogniciti Inc
Dakim, Inc
e-hub
Houghton Mifflin Harcourt
Learning Enhancement Corporation
Medinteract
Mindset Works
NeoCORTA
Neuronix
Neurotrax
PAR
Scientific Brain Training
Scientific Learning Corporation
United BioSource Corporation
Vigorous Mind, Inc
Vivity Labs

Biometrics-based Companies

beeMedic
CompuMedics/NeuroScan
Deymed
Helicor
Intercure Inc.
NeuroVigil Inc.
Play Attention
Pocket Neurobics
SmartBrain Technology
Thought Technology
Wild Divine

Service-based Companies

Arrowsmith Program
Cognitive Fitness and Innovative Therapies (CFIT)
LearningRx
Memory Training Centers of America
Neurocog Trials

List of Figures

Executive Summary
E.1: SharpBrains’ Projections for 2005–2020 Digital Health Market
E.2: 2005–2020 Industry Revenues per Technology Segment ($ millions)
E.3: Industry Revenues by Customer Segment ($ millions)
E.4: Top 5 Market Leaders and Top 10 Companies to Watch

Chapter 1. The State of the Market
1.1: Digital brain health revenues by technology segment
1.2: Digital brain health revenues by customer segment
1.3: Sample of Mobile Apps
1.4: Snapshot of value proposition by customer segments
1.5: Digital Brain Health growth drivers
1.6. Main funding events since May 2010
1.7: Global Biometric Revenues ($m USD)
1.8: AD and Cognitive Decline Risk Factors, per 2010 NIH-sponsored report
1.9: Snapshot: Foresight Project on Mental Capital and Wellbeing
1.10: Brain health and performance across the lifespan

Chapter 2: Market Surveys of Beliefs, Behaviors and Customer Satisfaction
2.1: Beliefs about brain health innovation
2.2: Predictions over the next 5–7 years
2.3: Adoption of brain training products
2.4: General level of satisfaction with brain training products
2.5: Ranking of purchased products
2.6: Customer Satisfaction for six top products
2.7: Demographics: age
2.8: Demographics: gender
2.9: Demographics: household income
2.10: Education Level

Chapter 3: The Competitive Landscape
3.1: The Research-Market Momentum Matrix
3.2: Top 5 Market Leaders
3.3: Top 10 Companies to Watch in 2013/2014

Chapter 4. Key Data and Trends by Customer Segment
4.1: Digital brain health revenues by customer segment
4.2: 2005–2020 Revenue growth in Consumers segment
4.3: Snapshot: Consumer segment at a glance
4.4: Wellness Industry at a glance
4.5: Expected Growth Rates for Wellness Industry
4.6: Wellness products and services segmentation (2011)
4.7: Funding sources of psychological and mental health products and services (2012)
4.8: Comparison of online traffic to leading brain training websites
4.9: 2005–2020 Revenue growth in Providers segment
4.10: Snapshot: Providers segment at a glance
4.11: AD/ Cognitive Decline Risk Factors, per 2010 NIH-sponsored panel and report
4.12: AD/Cognitive Decline Risk Factors with High degree of evidence, per NIH panel/ report
4.13: AD/Cognitive Decline Risk Factors with High and Moderate degree of evidence, per NIH panel/report
4.14: 2005–2020 Revenue growth in K12 Schools segment
4.15: Main Disabilities Behind Special Education Services
4.16: Snapshot: Education segment at-a-glance
4.17 : 2005–2020 Revenue growth in Employers segment
4.18: Snapshot: Employers segment at-a-glance

Chapter 5: The Innovation Frontier: Translating brain science into real-world solutions
5.1: Public education: How to Be Your Own Brain Fitness Coach
5.2: Debunking 10 Myths
5.3: Research Executive Briefs: Summary Table

Chapter 6: 2010 Innovation Awards: Ten Case Studies
6.1: Snapshot of 10 Finalists to 2010 Brain Fitness Innovation Awards

Chapter 7: 2013–2020 Outlook and Forecasts
7.1: 2012–2020 Projections for digital brain health market
7.2: 2012–2020 Digital brain health projections per customer segment
7.3: Regional Market Share 2017
7.4 Category Growth Risks and Mitigation Strategies

- Brain Resource
- CogState
- Emotiv
- Lumos Labs
- NeuroSky
- Atentiv Incorporated
- C8 Sciences
- Cambridge Cognition
- Cogmed (Pearson)
- CogniFit Ltd.
- Digital Artefacts
- HeartMath
- Marbles: The Brain Store
- Posit Science Corporation
- Ultrasis plc
- ACE – Applied Cognitive Engineering Ltd
- Advanced Brain Technologies
- Blue Marble
- Brain Center America
- CNS Vital Signs
- Cogniciti Inc
- Dakim, Inc
- e-hub
- Houghton Mifflin Harcourt
- Learning Enhancement Corporation
- Medinteract
- Mindset Works
- NeoCORTA
- Neuronix
- Neurotrax
- PAR
- Scientific Brain Training
- Scientific Learning Corporation
- United BioSource Corporation
- Vigorous Mind, Inc
- Vivity Labs
- beeMedic
- CompuMedics/NeuroScan
- Deymed
- Helicor
- Intercure Inc.
- NeuroVigil Inc.
- Play Attention
- Pocket Neurobics
- SmartBrain Technology
- Thought Technology
- Wild Divine
- Arrowsmith Program
- Cognitive Fitness and Innovative Therapies (CFIT)
- LearningRx
- Memory Training Centers of America
- Neurocog Trials

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