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Cutting the Cord: Consumer Profiles and Carrier Strategies for Wireless Substitution
In-Stat/MDR, Oct 2005, Pages: 39
Today, over half of US consumers are willing to consider completely replacing their wireline phone lines with wireless service. The best predictors of wireless substitution are age and the amount the consumer is currently spending on wireless. This report reveals the demographics and spending behaviors of those most likely to replace wireline service, as well as reasons they would choose not to.
This recent report by found the following:
- Consumers who are most likely to consider replacing their landline phone with wireless are those who are already heavy wireless users. Demographics do not offer much insight into the likelihood of wireless substitution.
- Among those with a wireless and landline phone, resistance to wireless substitution has dropped dramatically since the 2003 survey.
- Barriers to landline replacement, particularly in-building coverage and perceived inconvenience (such as losing DSL or having to change the phone number), are resolvable with other technologies, continued network build-out, or consumer education.
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