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Viewing report
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One-Stop Shopping: Wireless Services in the Consumer Telecom Bundle
In-Stat/MDR, March 2004, Pages: 52
The heavy emphasis placed on bundled services by US telecommunications carriers is beginning to pay off, with a growing number of consumers purchasing local, long distance, Internet access, cable and satellite TV, and wireless as part of a multi-service bundle. Bundles offer numerous benefits to the consumer, including discounted pricing, the convenience of a single bill, and a single point of contact for customer service. They also yield significant dividends for carriers in the form of reduced subscriber churn, increased average revenue per user (ARPU), and lower operational support costs.
Wireless is a relative latecomer to the US telecom bundle, but consumer preferences and purchasing behavior demonstrate a strong potential for growth as more carriers ramp up their efforts to combine wireless with local, LD, and other services.
This report includes:
- Survey results and behavioral & demographic profiles of wireless subscribers who purchase a bundle of telecommunications services.
- Analysis of the key influencing factors that would cause subscribers to switch from their current provider to a carrier offering a bundle of local and wireless telephone services.
- Summary of wireline and wireless carrier bundling programs that currently offer wireless together with other services as part of a single telecommunications package.
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