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Mobile Device Strategies: Business User Preferences for Converging Devices
In-Stat/MDR, April 2004, Pages: 46
Business users have special needs when it comes to cell phones. Most want the basics, plus some practical features and functionality. A new report from In-Stat/MDR highlights these important business users, and what they are looking for in converged devices.
In this report, titled "Mobile Device Strategies: Business User Preferences for Converging Devices," you'll find out how these users rated their willingness to spend more for new features on their next phones. You'll see how they rated:
- Extended battery life the highest
- Speaker phone/hands-free capability as second
- Color display third
Other findings include:
- Nextel customers came out on top in five of 10 categories, when asked to rate their interest in handset features and services
- Sprint PCS customers were the most willing to spend more for a camera phone, or a smartphone
- T-Mobile customers were the most willing to spend more for Bluetooth
If you focus on wireless business customers, either from the service provider side or as a handset manufacturer, then this report is a must-have. You will get the latest thinking from this important user segment.
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