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Number Portability Aftermath: The First Few Months

In-Stat/MDR, April 2004, Pages: 65


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Local Number Portability (LNP), which allows users to take their wireless phone numbers with them when they switch cellular providers, was implemented on November 24th, 2003. This report reviews: user awareness of LNP; the effect of LNP implementation on churn in the first few months by individual users and by decision-makers at corporations (separately); users and decision-makers plans to switch and keep their numbers; satisfaction by carrier; current carriers used (by end-users and decision-makers) and those considered being dropped; usage of wireless phones as primary phones; interest and plans in making wireline numbers users wireless numbers (by carrier) and primary phone; cellular carrier selection criteria; and actions that carriers can take to attempt to prevent their end-user and decision-maker customers from switching.





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