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Viewing report
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Cable VOD Service: Not a Killer App, But Still A Useful Tool
In-Stat/MDR, June 2004, Pages: 35
Cable TV operators continue to increase the availability of Video-on-Demand (VOD) services: as of mid-2004, approximately 50% of all US cable TV systems were offering VOD, and over 5 million cable TV households were regularly using the service to watch movies, view packaged premium programming, and even check out free shows and events. However, there are still questions about the best way to position the service, particulary in light of cable subscriber concerns about the scarcity of compelling content.
This report covers VOD services provided by cable TV operators. It describes the relationship between interactive TV services and VOD, and discusses the different types of VOD services that are available. The report specifically examines the packaging and economics of VOD services, looks at the business model challenges facing VOD, and provides a comprehensive look at current cable-based VOD deployments.
The report also provides the results of two VOD surveys. The first survey polled US cable TV systems operators about the current and future availability of VOD services. The second survey asked over one thousand US households about their awareness, and their use, of cable-based VOD services.
In addition, the report provides North American and worldwide forecasts for VOD subscribers and service revenues through the year 2008.
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