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Avoiding the Churn Burn: Loyalty Influencers and Churn Potential for Core Residential Services
In-Stat/MDR, Nov 2004, Pages: 40
Loyalty and churn continue to be key, and often elusive, factors for subscriber growth. This report examines drivers for loyalty and churn, and the relationship between the two, based on primary structured research on the US residential market. Detailed segmentation analysis based on income, age, ethnicity, and geography is provided.
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