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Viewing report
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Entertainment Industry Survey: Perceptions Of Piracy, PC Industry, PVRs And Competition
In-Stat/MDR, Nov 2004, Pages: 41
In-Stat/MDR conducted a survey of 1,806 readers of Variety, Broadcasting & Cable and Multichannel News to better understand the entertainment communitys perceptions about emerging digital technologies and their impact on electronic entertainment. This report details the findings of this fascinating survey, helping the reader find out exactly what those who own the content think about both the new technologies impacting their business and the companies from the new media space that are helping to reshape the future.
Over one-quarter of all participants believed that piracy was already having an impact on their business, but another quarter of respondents did not foresee piracy having a major impact at all. Over one-third of those in film were likely to see a strong impact on their business today. There was a direct correlation between those who saw piracy as a threat and those who believed in the importance of enforcing copyright laws.
The survey also asked about the Personal Computer industry and three companies: Microsoft, Apple and IBM. We obtained specific comments, both pro and con, about the PC industry, its emergence into the Entertainment market, and about each company.
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