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The Alcoholic Drinks Market Outlook to 2008: Future innovations and profit opportunities in beer, wine and spirits
Business Insights, Jan 2005
Alcoholic Drinks manufacturers need to defend their share of throat more than ever as the role of alcohol in diseases such as cancer, heart disease and the increasing number of binge drinkers gets constant media attention.
The Alcoholic Drinks Market Outlook to 2008: Future innovations and profit opportunities in beer, wine and spirits is a management report enabling alcoholic drinks manufacturers to execute successful marketing strategies and increase market share whilst being seen to encourage responsible drinking. The UK market is examined as a model, revealing how regulatory authorities and brand owners will work together to safeguard the industry.
The report analyses each market in terms of its value and volume and provides future growth expectations, by alcoholic drinks category, to 2008. The report identifies current and future NPD trends, major players and company overviews providing you with the best profit opportunities.
“The United States market will hold the highest value to 2008 ($76,624.1 million). The highest growth rate is predicted to be achieved by Spain (34%) followed by Poland (14%) over the period to 2008 from 2004...”
This report will provide you with:
- Two full chapters analysing the major issue in the alcoholic drinks market: binge drinking identifying demographics of binge drinkers and the implications for the alcoholic drinks industry.
- Consumption statistics, sales value and volume data for your alcoholic drinks category between 1998 and 2003 for Belgium, France, Germany, Italy, Japan, Netherlands, Poland, Spain, United Kingdom and United States.
- The boundaries for responsible alcoholic drinks marketing, revealing the 'rules' for successful marketing strategies.
- Current and future NPD trend analysis in beer, wine and spirits revealing innovation strategies which can be applied to your products.
'Singapore is the centre of innovation in the Asia Pacific region because of the sophistication of the consumers there, the high standard of living and its openness to new ideas and lifestyle options...'
Key findings from the report...
- In 2004, political coverage of binge drinking peaked with a particular focus on women and also the social costs of excessive consumption. In 2005, the industry will be forced to implement measures to encourage responsible drinking without damaging future sales growth.
- Spain suffered a dramatic drop in the overall $ value of its wine market between 1998 and 2003, -19.6%. By contrast, the value of the wine market in the US grew by 22.2% over the same period.
- Innovation is critical in the beer market: while traditional beers still hold strong appeal, leading brand owners are experimenting with low carb beer and functional 'infused' beers to drive premiumization.
- During the period to 2008 all countries are predicted to obtain growth in market value except Japan and the Netherlands.
'All markets are expected to see rises in market value except for Japan and the Netherlands. Poland will see the greatest rise (23.9%). The US (9.8%) and the UK (9.3%) are also expected to show relatively strong growth in market value over this period...'
The answers to your questions...
- Is binge drinking just a British disease, as football hooliganism was once regarded? And is the drinks industry doing enough to respond to the perceived problem?
- Where is the disparity between value and volume growth highest, indicating premiumization?
- How are leading players using trends in the food market to introduce innovation in drinks?
- What does a commitment to responsible marketing mean in terms of future marketing tactics and strategy
- What are the fastest growing country markets?
'American consumers taste buds are more acclimatized to the sweeter drinks - with consumption of carbonated soft drinks rising year-on-year in the country. Rosé wines appeal to this sweeter tooth...'
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