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Chocolate Confectionery Industry Insights: Future Profit Opportunities And Growth Indicators
Business Insights, Jan 2005, Pages: 121
Companies that fail to innovate, look ahead or anticipate customers' needs will not be successful in the current, competitive and highly saturated chocolate marketplace.
Chocolate Confectionery Industry Insights: Future profit opportunities and growth indicators is a strategic management report that analyses the chocolate market by sub-categories of 'boxed', 'Moulded bars', 'Seasonal', 'Countlines', 'Straightlines' and 'other' chocolate in each of the following countries: Belgium, Spain, Germany, France, Italy, Hungary, Poland, Czech Republic, United Kingdom and the United States.
The report analyses the chocolate confectionery market between 1998 and 2003 and forecasts the next generation of chocolate confectionery products to 2008 as manufacturers increase innovation levels. The report will enable you to increase your market share and turnover by identifying the sectors and countries that provide the best profit opportunities for your specific chocolate confectionery product.
'Seasonal chocolate/novelties and countlines are the only categories expected to witness positive growth between 2004 and 2008 in volume terms...'
This new report will provide you with...
- Consumption statistics, sales value and volume data for your chocolate confectionery category between 1998 and 2003 for Belgium, Spain, Germany, France, Italy, Hungary, Poland, Czech Republic, United Kingdom and the United States.
- Analysis of distribution trends, major players and company overviews for each of the major chocolate sub-categories across the ten countries covered in the report.
- Current and future NPD trend analysis in all of the major chocolate sub-categories: 'Boxed', 'Moulded bars', 'Seasonal', 'Countlines', 'Straightlines' and 'other chocolate confectionery' revealing innovative strategies which can be applied to your products.
- An industry Opinion Survey of over 5000 senior level executives in the food, drink and retail industry in the UK, Europe, Eastern Europe, Asia Pacific, US and South America revealing how innovative the confectionery markets are by country and the factors affecting growth in the chocolate confectionery market.
'Fundamental to the food and drinks industry is new product development and the confectionery market is no exception. In general, NPD is viewed as holding the most exceptional importance out of the seven main issues addressed in the survey, with 71% of the vote...'
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