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Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America Product Image

Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America

  • Published: December 2012
  • Region: America, North America, United States
  • 97 Pages
  • Frost & Sullivan

Collision Avoidance Technologies Hold the Highest Revenue Potential

This study provides strategic insights on key technologies in the passenger car industry in North America with a focus on market penetration of each key application in powertrain, electric vehicles, transmissions, chassis, safety, infotainment and telematics. This research indicates the revenue potential of each of the key technologies in 2020, based on the current market scenario and growth drivers. A large number of technologies are driven—directly or indirectly—by mandates and are expected to be available on at least two of every three passenger vehicles sold in North America. The study demarcates low-revenue-potential technologies from medium- and high-revenue-potential technologies.


The aim of this study is to research, analyze, and forecast emerging vehicle technologies in North America and the impact on their growth and performance in the current decade.


- Provide a strategic overview of the emerging technologies in the North American market. Includes key technology trends and market drivers and restraints for Diesel engines and turbocharger technologies.

Executive Summary

Research Scope, Objective, Background and Methodology

Definitions and Segmentation

Market Overview

Mega Trends and Industry Convergence Implications

Evolution of Powertrain and Transmission Technologies

Evolution of Engine Technologies

Evolution of EV and HEV Technologies

Evolution of Transmission Technologies

Evolution of Telematics and Infotainment Technologies

Evolution of Chassis Technologies

Evolution of Safety Technologies

Conclusions and Future Outlook


Executive Summary - Key Findings

Powertrain Mix To Remain Largely Unaltered, Though Alternate Fuels Provide A Viable Option


- Corporate Average Fuel Economy (CAFE) regulations on fuel economy and National Highway Safety Association’s (NHTSA) efforts towards reducing fatalities drive key technologies.

- North America is expected to be a gasoline-dominated market until 2020, though alternative fuels are expected to grow in popularity.


- While certain Advanced Driver Assisted Systems (ADAS) technologies, which have thus far been an optional fitment, are expected to be driven by legislation, standardized infotainment architecture is expected to be driven by Original Equipment Manufacturer (OEM) initiatives.
- OEMs defer the introduction of new technologies as product safety laws are strongly enforced in North America, making the OEMs liable for any malfunctioning of equipment.
- Key OEMs are expected to launch diesel models to provide consumers with more fuel efficient options.


- As technologies such as electric power steering gain popularity, hydraulic pump manufacturers and related value chains are expected to adopt to the electrification trend in order to stay buoyant in the industry.

- Increased use of electrical and electronic components is expected to bridge the development of systems that can be used on conventional vehicles, Electric Vehicles (EV), and hybrids.

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