Trends in Vehicle Part Replacement in Europe, 2005-16

Verdict Research Limited, November 2012, Pages: 36

This report is designed to help you understand the key factors that influence the cycles of vehicle part replacement across the major regions of Europe using historic data back to 2005, including motorist and consumer insight, sales volumes and values, and the shape of the vehicle parc in these countries. It is also designed to help you plan where to focus your business in the future.

Understand replacement rate cycles, which allows you to plan for future component demand across Europe.Maximize your sales strategy by recognizing regional variation in vehicle parc and component demands.Develop anti-counterfeit product strategies by understanding the flow and demand for counterfeit parts in the supply chainUnderstand how economic performance can affect part replacement, improving supply and demand planning of components based on economic forecasts.

Although there is considerable regional variation in replacement rates for many different components, one common theme has negatively affected part replacement across all European countries: the high cost of living.

With fuel prices on the increase and with many countries still struggling economically, a large number of motorists have reduced their vehicle use and deferred annual servicing in order to save money. It is expected that this trend will continue to have a major effect on the market over the next five years.

By focusing on the sale of high value products in mature markets rather than high market volumes, working with distribution channels to highlight the importance of proper vehicle and part maintenance, and highlighting the importance of quality and longevity over price to the consumer, companies can combat this trend of austerity.

How are replacement rates expected to evolve in Europe over the next four years?What is a captive and non-captive part, and which countries have the highest replacement rates for these products?How is the vehicle parc dynamic and parc age changing throughout Europe, and how does this affect replacement rate?In which countries do consumers predominantly purchase budget or premium components?How do distribution channel dynamics affect the value and volume of replacement parts?

OVERVIEW
- Introduction
KEY FINDINGS
- Rising fuel prices and cost of living are common across all European countries
- The age of vehicle parc dictates replacement cycles depending on the region
- The increasing longevity of products is further contributing to falling replacement rates
STRATEGIC RECOMMENDATIONS
- Focus on product value, rather than product volume, as replacement rates fall
- Parc renewal in Eastern Europe presents significant sales opportunities for premium manufacturers
- Motorists’ indifference to safety and quality can be combated by proper education
DEFINITIONS
- Replacement rate
- Geography
- Leading five economies
- Western Europe
- Eastern Europe
- Southern Europe
- Baltic countries
- Scandinavia
- Distribution channels
- Independent garages
- Vehicle manufacturer networks
- Autocenters
- Fast fits
- Tire specialists
- Crash repair centers
- Petrol stations
- Hypermarkets
- Online sales
- Others
REPLACEMENT RATE TRENDS IN THE EUROPEAN AUTOMOTIVE AFTERMARKET
- Replacement rate increases and decreases can be directly linked to the age of the vehicle parc
- Mature markets are experiencing an increase in vehicle parc age due to austerity
- The replacement of high value parts with lower value budget brands will be a side effect of an increase in vehicle parc age
- Increased demand for vehicles is leading to an older vehicle parc in Eastern Europe and Baltic countries
- Declining mileage and falling spend per vehicle are negatively affecting parts replacement across Europe
- The trend of average mileage decline is noticeable across all of Europe
- Falling spend per car in mature economies will affect replacement rates
- Rising spend per vehicle in emerging markets driven by increasing vehicle parc
- Budget components are having wide-ranging effects on replacement rates across Europe
- The dominance of vehicle manufacturer networks prevents budget parts manufacturers from increasing market shares in mature markets
- Budget components are more prominent in emerging markets
- How has this affected replacement rates?
- Captive and non-captive products are experiencing different fortunes but similar trends
- A shift in consumer attitudes is driving replacement cycles for non-captive parts
- Falling mileage and increasing longevity are key factors behind captive product decline
- Counterfeit parts on the aftermarket and their effect on replacement rates
- Counterfeit products vary in market prominence by region
- How has this affected replacement rates?
- Summary
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor's global automotive proposition
- Component Insight reports
- Channel Insight reports
- Strategic Insight reports
- Consumer Insight reports
- Databases
- Disclaimer
FIGURES
- Figure: Average vehicle age in 12 European countries
- Figure: New passenger car registrations in Europe, 2001–11
- Figure: Growth of vehicle imports in Europe, 2011
- Figure: Average kilometers driven per year in five European countries, 2006–15
- Figure: Spend per vehicle in the leading five economies, 2007–16
- Figure: Spend per vehicle in Eastern Europe, 2007–16
- Figure: Penetration of premium and budget brands in three European countries, 2012
- Figure: Wiper blade and diesel filter replacement rate in France, 2005–15
- Figure: Comparison of replacement rates for four captive products, 2005–15
- Figure: Comparison of replacement rates for four non-captive products, 2005–15
- Figure: Number of vehicles over 10 years old in the leading five economies, 2005–15
- Figure: Penetration of start-stop technology in Europe, 2008–15
- Figure: Value of the starter battery market in the Czech Republic, 2005–15
- Figure: Distribution of counterfeit automotive products in Europe
- Figure: Oil filters in Germany – 2012 distribution channels
- Figure: Oil filters in Lithuania – 2012 distribution channels

Hutchison 3G UK Limited, Mobivia Groupe

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