Hungary Information Technology Report Q1 2013
Business Monitor International, January 2013, Pages: 71
BMI View: Hungarian information technology (IT) spending is forecast to report low single-digit growth in 2012 against the backdrop of continued retrenchment in public and private sectors. Total spending on IT products and services in 2013 is projected at around US$3.0bn, up by around 3% in dollar terms compared with the country's IT budget in 2012. Trading conditions remain challenging for IT vendors as household demand, business investment and government investment in IT products and services are restrained by deleveraging. Meanwhile, despite pent-up demand, the unstable situation in the eurozone presents significant headwinds to business investment.
Headline Expenditure Projections:
Computer hardware sales: US$1.2bn in 2012 to US$1.2bn in 2013, with flat growth in US dollar terms.
Forecast in US dollar terms downwardly revised due to macroeconomic factors, but faster growth expected after 2013 and Windows 8 and 4G/LTE mobile service roll-outs could provide a boost to sales of tablets, ultrabooks and notebooks.
Software sales: US$729mn in 2012 to US$760mn in 2013, no change in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but in our view 2013 should see implementation of some systems upgrades previously deferred due to the bad economy.
IT services sales: US$1.0bn in 2011 to US$1.0bn in 2012, no change in US dollar terms. Forecast in US dollar terms downwardly revised as Hungarian corporations remain cautious, while public sector spending is weak
Risk/Reward Rating:
Hungary's score is at 49.2 out of 100.0, with the difficult economic situation a drag on potential returns. Hungary places ninth in our latest RRR table, and Hungary home computer penetration is still low compared with peer group countries.
Key Trends & Developments:
- Many IT spending segments are therefore expected to remain weak in 2013. Key IT verticals such as telecoms and finance have been hit by government crisis taxes. Retail is another segment that has been hit. Should the forint depreciate significantly further, consumers and private enterprises would be subject to considerable pressure, which in turn would depress spending.
- Telecoms operators reported solid growth in mobile broadband subscriptions in 2011 and this trend should help support sales of mobile connectivity devices such as tablets, which are bundled with service contracts. Credit is still tight throughout the economy however, and businesses remain cautious given the particular debt problems affecting the Hungarian economy.
- Government IT spending will remain severely constrained by the fiscal situation, with the Fidesz-led administration committed to reining in spending in the face of fiscal constraints.
However, the cloud computing opportunity is likely to spur continued development of the relatively small Hungarian data centre market. The government typically runs its own data centres, such as the one that was opened in Gyor, Western Hungary, which serves the Hungarian education system.
Executive Summary 5
SWOT Analysis 7
Hungary IT Sector SWOT 7
Hungary Telecoms Industry SWOT 8
Hungary Political SWOT 9
Hungary Economic SWOT 10
Hungary Business Environment SWOT 11
Europe Risk/Reward Ratings 12
Table: Europe Risk/Reward Ratings, Q113 14
Europe IT Markets Overview 15
IT Penetration 15
Market Growth And Drivers 17
Sectors And Verticals 20
Market Overview 24
Government Authority 24
Hardware 24
Software 27
Services 30
End-User Analysis 32
Industry Developments 33
Industry Forecast 35
Table: Hungary IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated), 2010-2017 37
Industry Forecast Internet 38
Internet - Historical Data & Forecasts, 2009-2017 38
Competitive Landscape 40
Hardware 40
Software 41
IT Services 43
Internet 45
Macroeconomic Forecast 47
Company Profiles 50
Albacomp 50
Microsoft Corporation 52
Hewlett-Packard 57
Country Snapshot 63
Table: Hungary's Population By Age Group, 1990-2020 ('000) 64
Table: Hungary's Population By Age Group, 1990-2020 (% of total) 65
Table: Hungary's Key Population Ratios, 1990-2020 66
Table: Hungary's Rural And Urban Population, 1990-2020 66
BMI Methodology 67
How We Generate Our Industry Forecasts 67
IT Industry 67
IT Ratings - Methodology 68
Table: IT Business Environment Indicators 69
Weighting 70
Table: Weighting Of Components 70
Sources 70
Company Profiles
Albacomp
Microsoft Corporation
Hewlett-Packard
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