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Hungary Information Technology Report Q1 2013 - Product Image

Hungary Information Technology Report Q1 2013

  • Published: January 2013
  • Region: Hungary
  • 71 pages
  • Business Monitor International


  • Albacomp
  • Company Profiles
  • Hewlett-Packard
  • Microsoft Corporation
  • MORE

BMI View: Hungarian information technology (IT) spending is forecast to report low single-digit growth in 2012 against the backdrop of continued retrenchment in public and private sectors. Total spending on IT products and services in 2013 is projected at around US$3.0bn, up by around 3% in dollar terms compared with the country's IT budget in 2012. Trading conditions remain challenging for IT vendors as household demand, business investment and government investment in IT products and services are restrained by deleveraging. Meanwhile, despite pent-up demand, the unstable situation in the eurozone presents significant headwinds to business investment.

Headline Expenditure Projections:

Computer hardware sales: US$1.2bn in 2012 to US$1.2bn in 2013, with flat growth in US dollar terms.

Forecast in US dollar terms downwardly revised due to macroeconomic factors, but faster growth expected after 2013 and Windows 8 and 4G/LTE mobile service roll-outs could provide a boost to sales of tablets, ultrabooks and notebooks.

Software sales: US$729mn in 2012 to US$760mn in 2013, no change in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic READ MORE >

Executive Summary 5

SWOT Analysis 7

Hungary IT Sector SWOT 7

Hungary Telecoms Industry SWOT 8

Hungary Political SWOT 9

Hungary Economic SWOT 10

Hungary Business Environment SWOT 11

Europe Risk/Reward Ratings 12
Table: Europe Risk/Reward Ratings, Q113 14

Europe IT Markets Overview 15

IT Penetration 15

Market Growth And Drivers 17

Sectors And Verticals 20

Market Overview 24

Government Authority 24

Hardware 24

Software 27

Services 30

End-User Analysis 32

Industry Developments 33

Industry Forecast 35
Table: Hungary IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated), 2010-2017 37

Industry Forecast Internet 38

Internet - Historical Data & Forecasts, 2009-2017 38

Competitive Landscape 40

Hardware 40

Software 41

IT Services 43

Internet 45

Macroeconomic Forecast 47

Company Profiles 50

Albacomp 50

Microsoft Corporation 52

Hewlett-Packard 57

Country Snapshot 63
Table: Hungary's Population By Age Group, 1990-2020 ('000) 64
Table: Hungary's Population By Age Group, 1990-2020 (% of total) 65
Table: Hungary's Key Population Ratios, 1990-2020 66
Table: Hungary's Rural And Urban Population, 1990-2020 66

BMI Methodology 67

How We Generate Our Industry Forecasts 67

IT Industry 67

IT Ratings - Methodology 68
Table: IT Business Environment Indicators 69

Weighting 70
Table: Weighting Of Components 70

Sources 70

Company Profiles
Microsoft Corporation

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