Austria Telecommunications Report Q1 2013

  • ID: 2373283
  • January 2013
  • Region: Austria
  • 104 pages
  • Business Monitor International
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  • Company Profile
  • Hutchison 3G
  • Orange
  • Telekom Austria
  • T-Mobile Austria
  • MORE

BMI View:

Austria's all-important mobile market reported slower than expected growth in 9M12 as the weaker domestic economy weighed on consumer spending and made operators' low-cost 'no frills' services more appealing than ever. The postpaid user base contracted slightly as a result and was buoyed only by the higher value service from 3 Austria. Market saturation also has a role to play in the slowdown of growth and operators must work harder to extract more value from the customers they already have. This leaves some interesting opportunities in the MVNO space, and Tele2 and UPC appear to be ready to move in on the converged services opportunity.

Key Data

Revised data from the regulator showed that the broadband market grew less dynamically in 2011 than had previously been reported, though mobile broadband remained the principal driver of growth.

Subscriber additions were lower than expected in 9M12 and our five-year forecasts have been reined in and extended through to 2017.

Blended mobile ARPU generally declined in 9M12, although 3 Austria reported a slight improvement.

3's ARPU is likely to be hit by the absorption of Orange, while Telekom READ MORE >

Note: Product cover images may vary from those shown
2 of 4


  • Company Profile
  • Hutchison 3G
  • Orange
  • Telekom Austria
  • T-Mobile Austria
  • MORE

BMI Industry View 7

Executive Summary 7


Mobile 8

Fixed-Line/Broadband 10

Political SWOT 12

Economic SWOT 13

Business Environment SWOT 14

Industry Forecast 15

Mobile 15
Table: Austria Telecoms Sector - Mobile-- Historical Data & Forecasts 15

Table: Austria Telecoms Sector - Blended Mobile ARPU - Historical Data & Forecasts (EUR) 17

Fixed-Line 19
Table: Austria Telecoms Sector - Fixed Line - Historical Data & Forecasts 19

Internet 21
Table: Austria Telecoms Sector - Internet - Historical Data & Forecasts 21

Industry Business Environment Overview 23

Business Environment Outlook 23

Industry Rewards 24

Industry Risks 25

Country Risks And Rewards 25
Table: Western Europe Risk/Reward Ratings, Q113 27

Austria 27

Market Overview 30

Mobile - Q4 2012 30

Regional Perspective 30
Table: Austria Mobile Market Regional Comparisons, 2011 31

Mobile Growth 31

Market Shares 33
Table: Austria Mobile Net Additions, Q312 35

Usage (MoU And ARPU) 37

Mobile Content/Value-Added Services 40

Mobile Operator Data 47
Table: Mobile Market 47
Table: A1 Telekom Austria 47
Table: T-Mobile 48
Table: Orange 50
Table: 3 Austria 50

Europe - Western Europe Mobile Content 50

Succeeding In A Sea Of Content 52

All Eyes On Data 54

Making Machines Pay 55

Fixed Line - Q4 2012 56

Broadband - Q4 2012 59

Mobile Broadband 62

Industry Trends And Developments 64

Industry Trends And Developments - Q4 2012 64

Industry Developments 64

Networks 67

Regulatory Development 72

Regulatory Development 72
Table: Austria: Regulatory Bodies And Their Responsibilities 72

Legislation 73

Competitive Landscape 75

Competitive Landscape 75
Table: Key Players - Austria Telecoms Sector 75
Table: Selected Operators Financial Indicators, 2008-2011 75

Company Profile 76

Telekom Austria 76

T-Mobile Austria 81

Orange 85

Hutchison 3G 89

Regional Overview 93

Telit Communications: Opportunities Abound But Beware Commoditisation 93
Table: Telit Communications Financial Performance, 2009-2012 94

Beware Commoditisation 94

Differentiation And Value Added Key To Success 95

The Road Ahead 98

Glossary 99

Glossary 99
Table: Glossary Of Terms 99

Methodology 101

Methodology 101
Table: Key Indicators For Telecommunications Industry Forecasts 101

Telecoms Business Environment Ratings 102
Table: Ratings Indicators 103
Table: Weighting Of Indicators 104

Note: Product cover images may vary from those shown
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Company Profile
Telekom Austria
T-Mobile Austria
Hutchison 3G

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown


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