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Home Improvement in Italy

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    Report

  • 23 Pages
  • May 2023
  • Region: Italy
  • Euromonitor International
  • ID: 2373415
Italy was hit hard by the pandemic, and the country experienced one of the longest and strictest lockdowns in Europe. This meant that many people spent extended periods of time at home, which created a strong desire to improve and personalise living spaces. Hence, many people took on home improvement projects to make their living spaces more comfortable and enjoyable. Painting is a simple and cost-effective way to refresh a room and make it feel new again.

The analyst's Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME IMPROVEMENT IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Home paint viewed as an inexpensive way to spruce up the home
  • Floor tiles popular for their durability and easy maintenance
  • Ikea leads fragmented category
PROSPECTS AND OPPORTUNITIES
  • Home improvement to see a major slowdown in growth
  • Home renovations to focus on new principles in the forecast period
  • Economic pressures set to increase the pressure on independents and foster the development of private label
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2017-2022
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 5 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2017-2022
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources