Australia Autos Report Q1 2013
Business Monitor International, January 2013, Pages: 63
In November 2012, the Australian auto industry was shocked by the news that leading local auto parts maker Autodom had been placed into voluntary administration as it sought a drastic restructuring of its loss-making business. At the same time, Autodom announced the indefinite closure of its two plants in Melbourne and Adelaide, which employ a combined total of 400 workers.
This raised the prospect of immediate production stoppages at the car assembly plants of Ford Australia and GM Holden, which are both Autodom customers. In response, Ford and GM announced they would underwrite Autodom's debts of US$6.5mn to keep the business going. Without this move, many local media analysts were speculating that Ford and GM would have had to suspend production for anything up to 18 months as they sought alternate suppliers.
BMI is not surprised that Autodom has found itself in severe financial difficulties. The company's fixed and raw material costs have been rising rapidly in recent years. Its revenues could not increase correspondingly owing to local carmakers cutting their production volumes in half over the past four years. Furthermore, the strong Australian dollar, which has been hurting exporters in the auto industry for some time already, made Autodom's exports uncompetitive, thus sealing the fate of the company.
Even before the news of Autodom's near collapse, the Australian auto industry was presenting a mixed picture. Domestic production was up 5.7% over the first 10 months of 2012, but Australian consumers continue to turn away from locally produced larger sedan models towards cheaper, more fuel-efficient imports. As an indication of the waning popularity of Australian-made vehicles, the Federal Chamber of Automotive Industries (FCAI) reported that sales of locally manufactured fell 4.7% over the same period,
at just over 115,000 units. Both Ford Australia and GM Holden also announced job losses in November 2012
However, overall new car sales remain strong, with the country on course to post a new record figure for the year. Over the first 10 months of 2012, new car sales were up by 9.7%, at 918,258 units, with market growth being driven by strong demand for sports utility vehicles (SUVs), according to the FCAI. There remain upside risks to BMI's current sales forecast of 1,074,232 units for 2012 as a whole.
Toyota Motor's HiLux was Australia's most popular car in October 2012, on 3,403 sales, followed by the Mazda3 on 3,342 units and long-time favourite the Toyota Corolla on 2,977 units. Toyota remained the top-selling brand overall in October, selling 18,584 vehicles, followed by Holden with 10,239 and then Mazda Motor with 7,738, according to the FCAI.
Executive Summary 5
SWOT Analysis 6
Australia Autos Industry SWOT 6
Australia Political SWOT 7
Australia Economic SWOT 8
Australia Business Environment SWOT 9
Global Overview 10
UK Boosts Europe, But Favourites Still Outperform 10
Table: Passenger Car Sales 8M12 10
Incentive Boom For Japan, US Powers On 11
Industry Risk/Reward Ratings 15
Table: Business Environment Ratings - Autos Industry Asia Pacific 18
Regional Overview 19
Japanese Autos: Outlining The Bear Case Alternatives 19
Macroeconomic Forecast Scenario 25
Table: Australia - Economic Activity, 2009-2016 27
Industry Forecast Scenario 28
Sales 28
Table: Australia Autos Sales 2010-2017 28
Production 30
Table: Australia Autos Production, 2010-2017 30
Table: Australia - Monthly Vehicle Production 2008-2012 33
Trade 34
Table: Australia Autos Trade, 2010-2017 34
Competitive Landscape 35
Cars 35
Table: Australia - Top 10 Best-Selling Manufacturers 2011 36
Company Developments 36
Pick-Ups 40
Electric Vehicles 40
Motorcycles 41
Table: Australia - Top 10 Best-Selling Motorcycle Manufacturers 2011 43
Suppliers 44
Company Monitor 48
Mercedes Takes Knocked-Down Route To Asia 48
Company Profiles 50
Ford Motor 50
GM Holden 52
Toyota Motor 54
Demographic Outlook 57
Table: Australia's Population By Age Group, 1990-2020 ('000) 58
Table: Australia's Population By Age Group, 1990-2020 (% of total) 59
Table: Australia's Key Population Ratios, 1990-2020 60
Table: Australia's Rural And Urban Population, 1990-2020 60
BMI Methodology 61
How We Generate Our Forecasting Model 61
Sources 62
Company Monitor
Mercedes Takes Knocked-Down Route To Asia
Company Profiles
Ford Motor
GM Holden
Toyota Motor
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