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Serbia Information Technology Report 2013 - Product Image

Serbia Information Technology Report 2013

  • Published: January 2013
  • Region: Serbia
  • 71 pages
  • Business Monitor International

FEATURED COMPANIES

  • Company Profiles
  • ComTrade
  • Hewlett-Packard
  • IBM
  • Microsoft Corporation
  • MORE

BMI at around US$681mn, up from US$646mn in 2012. BMI expects a market CAGR of 8% for 2013-
2017 as the country's new status as an EU Candidate Country fuels a new wave of ICT investment,
despite the difficult economic context. Trading conditions will remain challenging for IT vendors, with fiscal pressures and modest private consumption and investment growth projected. However, on the path to EU entry, an environment of privatisation deals and investment in modernisation is likely to drive growth.

Headline Expenditure Projections

Computer hardware sales: US$441mn in 2012 to US$461mn in 2013, +5% in US dollar terms.

Forecast in US dollar terms downwardly revised due to macroeconomic factors but tablet sales should provide a growth area as prices fall.

Software sales: US$74mn in 2012 to US$80mn in 2013, +8% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but the SME market for EAS software represents an opportunity.

IT services sales: US$362mn in 2012 to US$382mn in 2013, +5% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but EU Candidate status READ MORE >

Executive Summary 5

SWOT Analysis 7

Serbia IT Sector SWOT 7

Serbia Telecoms Industry SWOT 8

Serbia Political SWOT 9

Serbia Economic SWOT 9

Serbia Business Environment SWOT 10

Europe Risk/Reward Ratings 11
Table: Europe Risk/Reward Ratings, Q113 13

Europe IT Markets Overview 14

IT Penetration 14

Market Growth And Drivers 16

Sectors And Verticals 18

Market Overview 22

Government Authority 22

Background 22

Hardware 23

Software 26

Services 28

Industry Developments 30

Industry Forecast 33
Table: Serbia IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated), 2009-2017 36

Industry Forecast Internet 37
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2010-2017 37

Competitive Landscape 39

Hardware 39

Software 40

IT Services 41

Macroeconomic Forecast 43

Company Profiles 46

Microsoft Corporation 46

ComTrade 51

IBM 52

Hewlett-Packard 57

Country Snapshot 63
Table: Serbia's Population By Age Group, 1990-2020 ('000) 64
Table: Serbia's Population By Age Group, 1990-2020 (% of total) 65
Table: Serbia's Key Population Ratios, 1990-2020 66
Table: Serbia's Rural And Urban Population, 1990-2020 66

BMI Methodology 67

How We Generate Our Industry Forecasts 67

IT Industry 67

IT Ratings - Methodology 68
Table: IT Business Environment Indicators 69

Weighting 70
Table: Weighting Of Components 70

Sources 70

Company Profiles
Microsoft Corporation
ComTrade
IBM
Hewlett-Packard

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