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Laundry Care in South Africa
Euromonitor International, July 2011, Pages: 26
Leading players are increasing their claims to stand out in this competitive category. Unilever is ensuring that each of its leading brands promotes the message of the brand, be that high fragrance with Sunlight or technology, as with the Omo brand. Other brands, such as Reckitt Benckiser’s Vanish, are increasing their claims in terms of strength in stain removal.
The Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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