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Polishes in South Africa
Euromonitor International, July 2011, Pages: 15
South African polishes is driven by below-the-line advertising and pricing. In such a competitive category, leading players have to focus on their value offerings to maintain or increase their value share. In 2010, Reckitt Benckiser had a “Buy 2, Get 1 Free” and a “Buy 2 for R39.99” promotion, giving consumers a 25% saving on floor polishes. It was also running the same “Buy 2 for R29.99” promotion with a 25% saving on furniture polish to increase sales.
The Polishes in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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